By/ Rosie Jane Debuts Fragrances, Expands to Body Wash

The fragrances are meant to either wake up or calm down with its blend of essential oils.
The fragrances are meant to either wake up or calm down with its blend of essential oils.

By/ Rosie Jane is expanding its portfolio to body care with the launch of its Everyday Body Wash debuting with two scents.

Related: Evereden Launches Kids Skin Care Line

By/ Rosie Jane will offer the fragrances in its Everyday Body Oil and Everyday Body Wash.

The scents include:

  • Wake the F*ck Up: an essential oil blend of lemon verbena, grapefruit, geranium and eucalyptus.

  • Calm the F*ck Down: an essential oil blend of lavender, camomile, yuzu and neroli.

The Everyday Body Wash is said to gently cleanse without stripping the skin’s natural oils and is formulated with antioxidants. It retails for $25 for each 240 ml bottle.

This joins the brand's seven other clean scents, offered in an eau de parfum, perfume oil, travel spray, body oil, candle and now body wash.

By/ Rosie Jane uses glass bottles that can be sent back and refilled for free and packaged in 100% recycled cardboard tubes (that are made using wind energy) which are printed with vegetable-based inks.

The brand has retail partnerships with Anthropologie, Credo Beauty and Sephora United States and will be expanding globally with Sephora Europe in June 2021.

Rosie Jane Johnston, By/ Rosie Jane founder and CEO, said, “Our products are inspired by real-life and our main goal is to create products that help you find some beauty in the everyday moments through the power of smell. We’ve always envisioned our products being everyday essentials safe for the whole family, not special occasion-based like other fragrance brands, and now with today’s body wash launch our customers can enjoy the full By/ Rosie Jane experience, starting in the shower.”

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