On February 13, 2025, beauty company Moroccanoil announced the launch of its first ever fine fragrance, L’Originale Eau de Parfum. The fragrance is inspired by the scent commonly found in the brand’s beauty products and includes notes of citrus, camellia and sandalwood.
“After years of customers asking for us to develop an eau de parfum featuring our iconic scent, we are thrilled to finally share the brand’s expansion into the fine fragrance category,” said co-founder Carmen Tal. “This innovation was sparked by listening to our biggest, most fervent fans around the globe through word of mouth and on social media.”
To mark the launch of its fragrance, Moroccanoil signed actress Adria Arjona as the muse for the advertising campaign.
“As a longtime fan of Moroccanoil, I am honored to be the face of their first line of fragrance, which is a quintessential scent I’ve loved for years,” Arjona said. “Using Moroccanoil products in my hair has left me craving more of the fresh, exotic and unique scent. Now, the fragrance completes my beauty routine, making me feel confident, sexy and a little bit mysterious all at once.”
Moroccanoil L’Originale Eau de Parfum will be available for purchase on February 18 on the Sephora app, and February 19 on Moroccanoil’s website and Sephora.com.
Fragrance Highlights
Top Notes: Citrus, sweet violet, blooming camellia
Middle Notes: Fresh muguet, velvet woods, vanilla
Base Notes: White sandalwood, musk, spiced amber
