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Section: Fragrance > Home Care
The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.
Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
Aug 8th, 2024
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A Sense of the World Perfumery Congress 2018: Pre-show Program Now Available
World Perfumery Congress has released its 2018 pre-show program, which features details on new event additions like the Exhibitor Marketing Trails, Master Perfumer Workshops and the WPC Art Installation.
Feb 28th, 2018
Juliette Karagueuzoglou, VP perfumer, IFF, said, “In a segment where bergamot and lemon tend to take center stage, our new grapefruit (pictured) and lime oils offer brands refreshing alternatives, with the same commitment to quality and transparency they expect from LMR.'
IFF's Ylanganate Floral Booster & Mindfully Produced Grapefruit and Persian Lime Oils to Debut at the 2024 World Perfumery Congress
Ana Paula Mendonça, president, scent, IFF, said, “Ylanganate, grapefruit and Persian lime oils exemplify mindful fragrance design that brings together the best of nature and cutting-edge science."
Jun 19th, 2024
Pura director of Fragrance Development, Hope Freeman discusses iconic scents for the seasons, timeless fragrances and her journey to the industry.
Pura's Hope Freeman Talks Timeless & Holiday Scent Trends
Freeman also shares her outlook on the future of fragrance, her journey to the industry and more.
Nov 3rd, 2023
Unilever is investing €100 million to build in-house, digitally enabled fragrance design and creation capabilities.
Why Unilever is Building an In-house Fragrance House
The company is planning to recruit expert perfumers in the United Kingdom, United States, and India to work across the global portfolio of brands.
Nov 25th, 2024
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Multidimensional Fragrances at Home
How the technical, hedonic and cost factors of the laundry and home care categories are changing the way fragrances are developed.
Oct 24th, 2014
The laundry collection from Homecourt includes a laundry concentrate, linen spray and laundry fragrance oil.
Homecourt Launches Laundry Collection
The collection will be available in three of the brand's signature scents.
Mar 19th, 2025
Approved by Ecocert, Diptyque’s La Droguerie eco-friendly cleaning line is available in Cedarwood Perfumed Ceramic, Dishwashing Soap with Orange Blossom, Leather and Wood Care Lotion with Beeswax, and Multi-Surface Cleaner with Vinegar; courtesy of Diptyque.
Latest Developments In Home Care & Laundry
Sophisticated scents and iconic scents outside of the home care category are spilling into cleaning products, dish care and fabric care.
Nov 1st, 2023
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ADA International Releases Fragrance-Inspired Hotel Line
Created with the help of Robertet perfumer Emilie Bouge, the line of cosmetics will come in a green tea and ginger fragrance and a seasonal pink pepper and cedarwood.
Oct 12th, 2018
The holiday scents will be available in 1- and 3- wick candles, wallflowers fragrance plugs, hand sanitizer sprays, concentrated room sprays and some in body care.
Bath & Body Works Launches Holiday-Scented Candles
From sweet to woody notes, the holiday collection offers a generous range.
Oct 27th, 2022
The ripple+ Home REED Diffusers are available for purchase on the brand’s website for $50 per diffuser.
ripple+ Home Launches Reed Diffusers
The collection includes six fragrances made with natural ingredients and hand-blown glass bottles.
Apr 16th, 2025
Scent-Sational: Eco-friendly Homecare Introductions Boom
Household products making claims relating to environmental sustainability and ethical practices increased nearly 700% globally between 2006 and 2008.
Feb 9th, 2009
Recent holiday scents include a Glasshouse fragrance collection, Amaffi perfumes, Literie candles and more.
Deck the Halls with Recent Holiday Scent Launches
See the latest scents from brands including Glasshouse, Amaffi, Literie, Bath & Body Works and L'Occitane.
Nov 14th, 2022
The Laundress x Aromatherapy Associates Support Breathe Dish Soap and Support Breathe Surface Cleaner
The Laundress x Aromatherapy Associates Launch Household Products
The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions in Deep Relax, Forest Therapy and Support Breathe essential oil blends.
Oct 15th, 2020
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Scent and Efficacy in Home Care
Learn more about the dynamics driving innovation and growth in global fragrance formulation and application in home care, laundry care, air care, dishwashing and surface cleaners.
Aug 19th, 2015
Marketers need to adapt and modify their strategies and product offerings.
5 Home Fragrance Trends in 2023
With an uncertain economy and inflation, consumer demand is expected to slow down.
Mar 21st, 2023
Soap, Detergent and Household Product Fragrance Trends
National Product displays. In recent years certain tendencies have been consistent in the U.S. household products market. While we hesitate to call any action in the market a trend, there are certain consistent traits in the U.S. marketplace. First and most obvious is the over all high quality of perfume in almost every market segment. We believe three major product factors contribute to this quality improvement:
Apr 6th, 2016
The NPA seal for home care products.
OPINION: The NPA Home Care Natural Standard
Overview, certification criteria and FAQs.
Feb 11th, 2010
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