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Section: Fragrance > Home Care

The starter kit from Below 60 includes a plug-in diffuser and three oils.

Hilary Duff’s Home Fragrance Brand To Join QVC

Founded in 2021, Below 60 creates cruelty-free home fragrances, including fragrance diffusers and candles.

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Global Aroma Chemicals Stays Fresh Through 2021

In a recent report, it was projected that the global aroma chemical market will grow at a rate of 5% CAGR for the next four years. Contributing factors to the growth are changing consumer trends, a rise in disposable income and an increase in attention to naturals.

Rafael Trujillo, R&D vice president, Victor Mills Society and master perfumer at P&G and a paper co-author shared, “Scent and fragrance play a huge role in consumer purchasing behaviors. Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance.”

5 Top Fragrance Headlines of August 2024

Here are the top 5 headlines spanning from home care trends, perfumer insights and World Perfumery Congress 2024 expo hall highlights.

BORNTOSTANDOUT is known for its gourmand fragrances, such as Drunk Lovers, Be My Cookie and Mad Honey.

BORNTOSTANDOUT to Launch in Selfridges in UK

The Korean brand, which received Series A funding from L’Oréal, will be distributed in the UK by Phoenix Beauty.

The Body Fragrances market was characterized by shoppers investing in luxurious scents, including reboots of classics which often meant an increased price point, cleaner formulas, celebrity-backed brands, and functional scents.

Key Drivers in Home and Body Fragrance Markets According to Kline

Home and body fragrance came together to generate upwards of $20 billion in retail sales last year.

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[podcast] Givaudan Perfumer Talks Creating Fragranced Consumer Products for Developing Countries

Senior perfumer Vilobha Joshi talks about the scents that inspire her and more.

Set within the ART:1 NEW MUSEUM, the instillation allows attendees to explore the future of fragrance for consumers through the vision of Indonesian artist Yawara.

dsm-firmenich To Open Fragrance Sensorium Experience in Jakarta

Connect:Future You will run August 4 to 15, 2025 at the ART:1 NEW MUSEUM.

LUZI is a family-owned Swiss company specialized in the development of unique scents for fine fragrances, personal care, home and air care.

LUZI Announces Promotion of Four Perfumers to Principal Perfumer

These perfumers have become "pillars" in the family-owned fragrance house, according to the company's press release.

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SIMPPAR XIV: Scent, Place and the Story of Perfumery

Hosted by the French Society of Perfumers, the 14th SIMPPAR took place on June 5-6, 2019 in Paris featuring new and staple perfumery raw materials and the event's largest number of attendees and exhibitors to date.

Keva is a fragrance and flavor manufacturer based in India.

Fragrance Creators Association Adds Keva USA to its Membership

Kedar Vaze, chief executive officer of Keva, said, “Joining FCA enables us to strengthen our engagement with industry peers and amplify our leadership in sustainability initiatives.”

In this role, Marie Gargas will be responsible for managing environmental health and safety-related regulatory issues and activities of concern.

ACI Taps Marie Gargas as Senior Director of Regulatory and International Affairs

In this role, Marie Gargas will be responsible for managing environmental health and safety-related regulatory issues and activities of concern.

Through the science of aromachology, functional fragrance makes you smell good and can unlock your subconscious, making you feel calmer, happier and less stressed.

Linking Scent and Well-being Through Functional Fragrance

Looking into the new generation of alluring mood-boosting scents steeped in wellness.

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Trimax and Saavy Naturals Inc. Releases Natural Baby Care Line

Trimax and Saavy Naturals Inc. have announced Saavy Baby, a line of natural baby care product, which include fragranced baby products.

The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions.

The Laundress and Aromatherapy Associates Merge Wellness and Cleaning Products

The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions, infused with three of Aromatherapy Associates’ signature 100% natural and vegan essential oil blends.

Understand the nuance of fragrance in cleaning products with the help of the November column, 'A Formulation for Success: Bringing the Supply Chain Together on Ingredient Transparency,' by the American Cleaning Institute.

CLR Cleaning Brand Adds Lavender Scent to Brilliant Bath Line

See the line expansion details and read up on ingredient transparency in fragranced cleaning products.

Merla Zollinger promoted to associate vice president, Meetings.

The American Cleaning Institute Announces Staff Promotions and New Hire

Promoted members include Kristin DiNicolantonio, Brennan Georgianni and Merla Zollinger.

Madame X includes fragrance notes of apricot, bergamot, saffron and sandalwood.

Pura Launches Madame X Fragrance in Collaboration with The Met

The fragrance is inspired by John Singer Sargent’s 1883-84 oil painting.

The global pet care market size was valued at $235.32 billion in 2022 and is projected to grow from $246.66 billion in 2023 to $368.88 billion by 2030.

Givaudan Debuts PetTech Platform Addressing Malodor and Well-being

The platform is said to combine Givaudan’s proprietary technologies and fragrance creativity. In order to provide the most effective fragrance solutions.

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