The global pet care market size was valued at $235.32 billion in 2022 and is projected to grow from $246.66 billion in 2023 to $368.88 billion by 2030. In response to the projected growth, Givaudan has debuted its PetTech platform, which is said to draw upon a deep understanding of environmental malodor.
The platform is said to combine Givaudan’s proprietary technologies and fragrance creativity. In order to provide the most effective fragrance solutions, supported by extensive insights from vets, groomers and consumers.
The PetTech platform is designed to leverage Givaudan's:
- Zap portfolio, to address pets’ malodor issues;
- Patented well-being technologies to provide impactful benefits to pet owners and their families;
- 100% biodegradable fragrance delivery system technologies, Bloomtech and Stereocaps, to ensure an enduring freshness in a planet-friendly way.
Givaudan Business Development & Marketing director Caroline Leclerc shared, “PetTech demonstrates our latest technology application in sustainable delivery solutions. For instance, our Bloomtech innovation and tailored palette of hedonics led us to obtain superior results in terms of fragrance intensity and malodor suppression in cat litter.”
Dominique Bession, Fabric & Home Care Category director, added, "PetTech paves the way to new creative and innovative opportunities. Driven by a holistic approach towards the pet care segment, PetTech also considers the evolving needs and behaviors of pet owners to deliver on their expectations and delight them in a multisensorial way.”
