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Section: Fragrance > Home Care

Understand the nuance of fragrance in cleaning products with the help of the November column, 'A Formulation for Success: Bringing the Supply Chain Together on Ingredient Transparency,' by the American Cleaning Institute.

CLR Cleaning Brand Adds Lavender Scent to Brilliant Bath Line

See the line expansion details and read up on ingredient transparency in fragranced cleaning products.

SC Johnson to List All Fragrance Ingredients for Cleaning, Air Care Products

Full ingredient disclosure; elimination of DEP.

“I am incredibly grateful to have had the privilege to lead this extraordinary organization,” said Melissa Hockstad. “I am deeply proud of all that we have accomplished together, and I am continually inspired by the dedication and passion of our members, leaders, and staff.

American Cleaning Institute Announces President and CEO Melissa Hockstad Steps Down

ACI has announced that it will initiate a search to identify a new leader.

Melissa Hockstad, president and CEO of American Cleaning Institute, has been recognized for her leadership skills and named the 2023 Association Executive of the Year.

American Cleaning Institute CEO Melissa Hockstad Named 2023 Association Executive of the Year

Hockstad will also serve as the Chair of the National Association of Manufacturers' (NAM) Council of Manufacturers Associations (CMA).

Blake Nanney, ACI director, government affairs, said, 'ACI urges the Committee members to ensure the EPA abides by statutory obligations under TSCA for reviewing new chemicals, specifically, that the Agency still needs to meet its statutory obligation to review and make final determinations on new chemicals within 90 days.'

The American Cleaning Institute Urges Congress to Ensure EPA Abides by TSCA Obligations

ACI is asking Congress to consider four main points.

The Apartment Therapy for Aera collection capsules is made from a combination of essential oils and naturally identical molecules, inspired by English Cottage, Tuscan Villa and Brooklyn Brownstone.

Apartment Therapy for Aera Collection Debuts 3 Fragrance Capsules for Home Diffusers

The Apartment Therapy for Aera collection capsules is made from a combination of essential oils and naturally identical molecules, inspired by English Cottage, Tuscan Villa and Brooklyn Brownstone.

Custom Essence perfumer Ana Morales and marketing manager Nicole Oram note, “Gourmands continue to stay relevant and evolve based on consumer’s preferences. Gen Z finds gourmand fragrances indulgent, comforting, and playful.'

Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends

See the latest collaborations and insights from fragrance industry leaders in the air care segment.

“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.

ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line

Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.

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[podcast] Two Sense: Candle & Air Care Market Trends with Amy Marks-McGee

Listen to what's new, now and next in candles and air care.

Morgan shared, 'With OCTAVIA MORGAN Los Angeles, my goal is to offer sophisticated, gender-inclusive scents that elevate the senses while respecting well-being and the environment.'

OCTAVIA MORGAN Los Angeles Emphasizes ‘Thoughtful Formulation, Transparency and Sensory Experience’: Q&A with CEO, Creative Director

A member of the 2023 cohort of Ulta Beauty’s MUSE Accelerator program, Octavia Morgan built her brand to include signature blends and clean ingredients.

Otherland co-founders Abigail Cook Stone and Sayyid Markar will remain with Curio Brands.

Curio Brands Acquires Otherland

This acquisition will expand on Curio's leadership within the luxury home fragrance space.

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NEST Launches LE Collections

The niche perfumer has launched two new limited-edition collections: Linen, with a specialty laundry detergent, and Cedar Leaf & Lavender featuring limited-edition scented crystals.

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Synthesizing Mayol from Cuminaldehyde

The authors discuss two distinct preparations of the widely used muguet ingredient from cuminaldehyde.

Refresh & Energize: Surfacing notes of rejuvenating water reminiscent of a cool, rushing waterfall, along with zesty orange blossom.

Febreze Debuts Mood Collection

The collection is a set of three blended scents designed to set the atmosphere of every room of the user's home.

Caftari has launched with two hero SKUs, Elixir and Dolce Far Niente.

Fragrance Brand Caftari Launches

The brand's scents are created to elicit emotional responses that are neurologically science-backed.

The laundry collection from Homecourt includes a laundry concentrate, linen spray and laundry fragrance oil.

Homecourt Launches Laundry Collection

The collection will be available in three of the brand's signature scents.

According to a Statista report, the worldwide personal care segment is projected to reach sales of nearly $167 billion in 2020 and $221 billion by 2024.

The Smell of Self-Care

Exploring the scents that help us unwind, from luxurious bath products and sensational skin care to unforgettable home fragrances and set-and-forget subscription services that deliver serenity to the doorstep.

Floramelon (2)

Hangzhou Grascent Co., Ltd.'s Floramelon

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