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Section: Fragrance > Ambient Scent
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Givaudan Lets You Rise and Shine to Digital Scents
Wake up and smell the coffee, chocolate, peppermint and paradise with Givaudan's latest investment, the Sensorwake alarm clock.
May 19th, 2017
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Home Fragrance Online Sales Freshen Up
A recent report by Kline shows that consumers are increasingly purchasing home fragrance through online channels.
May 9th, 2018
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Air Freshener Market Stays Fresh Until 2021
A recent report indicated that the air freshener market will see healthy growth through 2021, growing at a CAGR of 7.35% during the forecasted period.
Jan 17th, 2018
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Keeping Laundry Detergent Fresh
As consumers become more sophisticated with their fragrance choices in home care, air care, candles and car care among others, fragrances are beginning to emerge as a popular feature in laundry detergent products as well.
Feb 20th, 2018
EPA Rejects NRDC's Air Freshener Petition
The US Environmental Protection Agency (EPA) has rejected a petition submitted by the National Natural Resources Defense Counsel (NRDC) and allied groups requesting actions regarding air fresheners. The petition "claimed that some air fresheners may cause health problems because they contain phtalates," says a Fragrance Materials Association (FMA) bulletin.
Dec 31st, 2008
FMA Defends DEP in Air Fresheners
The Fragrance Materials Association of the United States (FMA) has issued a response to a recent petition titled "Citizen Petition to EPA and CPSC Regarding Air Fresheners," which asks for regulatory action on air freshener products and producers.
Dec 31st, 2008
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Global Aroma Chemicals Stays Fresh Through 2021
In a recent report, it was projected that the global aroma chemical market will grow at a rate of 5% CAGR for the next four years. Contributing factors to the growth are changing consumer trends, a rise in disposable income and an increase in attention to naturals.
Dec 28th, 2016
Scentbird and Drift will maintain their separate subscription models with a bundled offering set to debut next year.
Scentbird Acquires Drift Car Air Freshener Subscription
Known details include Scentbird and Drift will maintain their separate subscription models with a bundled offering set to debut in 2023.
Oct 31st, 2022
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Patent Pick: Ketone Room Freshening
Patent Picks are chosen by the editors from publicly available sources. Today's feature relates to ketones and their use for extending the scent of room fresheners.
Sep 11th, 2015
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Patent Pick: Fresh and Sweet Tetrahydrofuran
Patent Picks are chosen by the editors from publicly available sources. The present invention relates to the use of tetrahydrofuran dervatives for fresh and sweet fragrance notes.
Jan 5th, 2016
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Air Care Summit Discusses Safety and Science of Fresheners
At the 2018 HCPA Air Care Summit, experts discussed the growing misinformation surrounding the industry, along with safety concerns and the benefits of fragrances.
May 24th, 2018
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A Fresh Start: RTD & Air Care in 2018
Both booming segments, air care and RTD beverages are a source of constant innovation and creativity from the F&F industry – where the sky (whether scented or not) is the limit.
Jan 25th, 2018
Custom Essence perfumer Ana Morales and marketing manager Nicole Oram note, “Gourmands continue to stay relevant and evolve based on consumer’s preferences. Gen Z finds gourmand fragrances indulgent, comforting, and playful.'
Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends
See the latest collaborations and insights from fragrance industry leaders in the air care segment.
Sep 1st, 2024
Inspired by the brand’s popular Travel Series collection of six rainbow-hued hardbacks, Assouline created the Travel From Home Candle line of corresponding scented candles that use the same iconic serigraphy of symbols from the books.
6 Trends and Innovations in Ambient Scent
Books, Italy, and summer scents are popular home fragrance themes while collaborations, sustainable candles, and air care innovations continue.
Sep 1st, 2023
From pandemic themed candles to eco-friendly wall plug ins, here is a round up of all the newest launches in air care products.
Fragrance Round Up: Latest In Home Fragrance News
From pandemic themed candles to eco-friendly wall plug ins, here is a round up of all the newest launches in air care products.
Mar 2nd, 2021
The fragrance brand has expanded from perfumes to candles and diffusers. Photo: B Fragranced's Facebook.
B Fragranced Expands to House of B Fragranced
The fragrance brand has expanded from perfumes to candles and diffusers.
Apr 14th, 2021
Riccardo Halac-Ruggeroni is the founder of RHR and primarily formulates luxury home fragrances and candles.
RHR Fragrance Founder Riccardo Halac-Ruggeroni Shares Fragrance Journey
The fragrance enthusiast shares his journey in fragrance and what drives him to create.
Apr 14th, 2023
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Fragrance Handbook: Creating a Winning Candle Fragrance—From Brief to Manufacture
Addressing the three “C’s” of formulation: cost, compatibility and cold throw—plus a candle fragrance glossary. “Air Care—US,” a Euromonitor report released last winter, detailed this $2 billion-plus market, which grew 6% between 2004 and 2005. Within this segment, candles jumped 30%—more than any other category—to sales of $265 million.
Nov 28th, 2008
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