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Section: Fragrance > Ambient Scent

Designer and Fragrance Foundation hall of fame honoree, Marc Jacobs at the 37th Annual FiFi Awards.

37th Annual FiFi Winners

In its 60th year, the Fragrance Foundation celebrates the history and future of fragrance.

Jiménez and Mercier will continue to work together throughout 2025 to ensure a seamless transition of responsibilities.

Eurofragance Appoints New CEO, Effective 2026

Joan Pere Jiménez will assume the position as of January 1, 2026, and the current CEO, Laurent Mercier, will remain connected to the company as a member of the Board of Directors.

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WFFC Honors Suzanne McCormick at 36th Annual Gala

With over 25 years of experience, the senior director of fragrance for method products leads the company's broad portfolio of personal care, home care, fabric care and baby + kids lines.

Different devices and fragrance applications will be used across the installations to give visitors an olfactory experience, highlighting some of the most characteristic scents Spain has to offer.

Iberchem To Create Olfactory Experience at Expo 2020 Dubai

“Spain being one of the world’s major fragrance producers, it was a relevant choice to include fragrances in the design of the pavilion,” says Ramón Fernández, CEO of Iberchem.

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P&G’s Steve Hicks on challenging category belief systems and innovating for superior fragrances and flavors that build brands.

ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance

Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.

The technology platform utilizes a data-centric process for scent infusion and diffusion technology, app support and cloud control.

Inhalio Launches Digital Scent 3.0 Platform

The technology platform utilizes a data-centric process for scent infusion and diffusion technology, app support and cloud control.

The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.

Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024

Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.

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What's Clean in Scent at Natural Products Expo West 2019?

At the 2019 Natural Products Expo West, home, air and personal care products were among the many scented innovations featured on the event floor.

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Patent Pick: Pro-fragrance Ketones

Patent Picks are chosen by the editors from publicly available sources. Today's highlight from Henkel includes specific ketones that act as photolabile pro-fragrances.

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Patent Pick: Ketone Room Freshening

Patent Picks are chosen by the editors from publicly available sources. Today's feature relates to ketones and their use for extending the scent of room fresheners.

Arlow boasts notes of bergamot, lime, geranium, vetiver, cedarwood and amber.

Custom Candle Brand Auden Lueur Debuts with 3 Scents

Custom candle brand Auden Lueur launches its debut collection in partnership with Slate Brands dedicated to transforming spaces through captivating scents.

Jones pulled from her Jamaican hometown as an inspiration for the candle scent.

Boy Smells Collabs with Grace Jones on Candle

Jones pulled from her Jamaican hometown as an inspiration for the candle scent.

All candle profits will be donated to COVID-19 relief charities.

Flaming Crap Launches Money-Scented Candle

The candle is made with vegan soy wax and recycled materials.

Aluxury's Nebula Diffuser uses waterless technology to prevent spills and minimize moisture.

Portable Waterless, Cold Fusion Diffuser Technology Features 3 Intensity Modes

The portable diffuser charges via USB, and Aluxury claims it will last up to 50 hours on a single charge.

Pictured from left to right: Michel Mane, Laura Slatkin, Nancy McKay and Vince Kuczinski.

Behind the Fragrance at Day 3 of the World Perfumery Congress

The last day of the educational sessions took a behind-the-scenes look at several popular fragrances and social media's role in educating consumers about the story of perfume.

Available late January 2019, the Velvet Pear home fragrance collection will include a votive candle, a classic candle, three-wick candle, reed diffuser, liquidless diffuser, liquid soap and hand lotion.

From Fruity to Floral: Nest Fragrances Releases 3 Scents

The Wild Poppy, Rose Noir & Oud and Velvet Pear scents will be available in a variety of product formats starting in late January and early February 2019.

The Apartment Therapy for Aera collection capsules is made from a combination of essential oils and naturally identical molecules, inspired by English Cottage, Tuscan Villa and Brooklyn Brownstone.

Apartment Therapy for Aera Collection Debuts 3 Fragrance Capsules for Home Diffusers

The Apartment Therapy for Aera collection capsules is made from a combination of essential oils and naturally identical molecules, inspired by English Cottage, Tuscan Villa and Brooklyn Brownstone.

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