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Section: Fragrance > Ambient Scent
Scentbird and Drift will maintain their separate subscription models with a bundled offering set to debut next year.
Scentbird Acquires Drift Car Air Freshener Subscription
Known details include Scentbird and Drift will maintain their separate subscription models with a bundled offering set to debut in 2023.
Oct 31st, 2022
The set includes Pura's Smart Home Diffuser and two Caswell Massey fragrances inspired by Yellowstone National Park.
Pura x Caswell-Massey Collab on Yellowstone Smart Diffuser Set
The set includes Pura's Smart Home Diffuser and two Caswell-Massey fragrances inspired by Yellowstone National Park.
Oct 6th, 2021
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Over 3500 P&G Products are now Included Within SmartLabel
"The addition of these products is indicative of P&G's transparency goals—previously announced via Ambition 2030—"to help people make informed choices by providing ingredient information in a way that is clear, reliable and accessible."
May 21st, 2018
Aera At Mini Diffuser Wall White (1)
Home Care Scent Trends Shifting Toward Gourmand Notes & Natural Escapism
An industry expert weighs in on evolving consumer demands, the growth of AI, and emerging technologies in the home care segment.
Oct 2nd, 2024
The reusable scent cartridge has nine base scents that can be used to create multiple combinations and variations.
OVR Debuts First Spatial Scent Technology for the Metaverse
The patented microtechnology is designed to create nano bursts of scent without heat or fans.
Jan 4th, 2023
The Apotheke x Shake Shack Burger & Fries Candle Duo uses Headspace technology, ScentTrek from Givaudan, to create the candles.
Apotheke Collabs with Shake Shack on Candle Duo
The Apotheke x Shake Shack Burger & Fries Candle Duo uses Headspace technology, ScentTrek from Givaudan, to create the candles.
Jun 16th, 2022
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It’s in the Air: ScentAir Launches Marketing Management Tool
The platform will allow users to remotely manage multiple scent devices and customize scent marketing strategies.
Oct 17th, 2018
Founder, Monisha Edwards, is on a mission to tackle mental health issues with products designed to de-stress environments.
Scent & Fire Fragrance Company Promotes Self-care for Mental Wellness
Founder Monisha Edwards is on a mission to tackle mental health issues with products designed to de-stress environments.
Feb 15th, 2022
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Air Care: How Scent & Strategy Combine to Expand Category Growth
Looking ahead for 2020 and beyond, expect to see fragrance fueling the air care category in four essential areas: malodor control, wellness positioning, limited editions, and vehicle care.
Aug 30th, 2019
The collaboration is designed to combine the technical and regulatory abilities of OnScent with Ascents Labs' research and development in the field of clinically-validated wellness scents.
OnScent and Ascents Labs Launch World's First Clinically Validated Scent Wellness Platform
The collab is designed to combine the technical and regulatory abilities of OnScent with Ascents Labs' research and development in the field of clinically-validated wellness scents.
Jul 6th, 2023
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Kline Study Finds Home Fragrance Market in the Strongest Position Yet
According to a study by Kline, the U.S. home fragrance market is in one of its strongest positions with the strongest growth since 2010 in 2015.
Jul 28th, 2016
The collection includes four scents inspired by flowers found in English gardens.
Scentmate by dsm-firmenich and Sowvital Launch Flower-Inspired Candle Collection
The two brand collaborated with fragrance consultant Isabelle van Ingen to develop four scents.
Dec 16th, 2024
Custom Essence perfumer Ana Morales and marketing manager Nicole Oram note, “Gourmands continue to stay relevant and evolve based on consumer’s preferences. Gen Z finds gourmand fragrances indulgent, comforting, and playful.'
Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends
See the latest collaborations and insights from fragrance industry leaders in the air care segment.
Sep 1st, 2024
The creation was designed to evoke the 'best of Joya’s NY heritage with the celebratory expressions of the Lunar New Year’s Wood Dragon.'
Joya Studio Captures the Smell of Fireworks with Year of the Dragon Candle
When lit, sparks of firecrackers explode to reveal soft floral notes and earthy hints.
Jul 10th, 2024
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Scentys is Innovating in Home Fragrance with an Eye to Sustainability
Scentys has been innovating and pushing the boundaries of the fragrance diffusion market since 2004. Starting with the fragrance capsule technology it patented, the French firm propose new and innovative solutions made with new materials.
Sep 11th, 2023
As the brand’s fifth annual Scent of the Year, Wonder features notes of white lavender, sparkling citrus and warm amber.
Behind the Scenes of Making Yankee Candle's 2023 Scent of the Year
Senior fragrance evaluator Taylor Perlis checks in to discuss her process of creating the scent Wonder.
Mar 29th, 2023
Airzai is a direct-to-consumer brand that seeks to bring a new way of diffusion to the world of home fragrance.
Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game
Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.
Mar 1st, 2025
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Givaudan Senior Perfumer Linda Song Talks New Industry Players, Job Demands & Advice for Newcomers
Song shares, "I particularly enjoy the breadth of working from alcohol to various bases because the ideation, the process, and the materials are different."
Aug 7th, 2024
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