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Type: Article

Section: Fragrance > Ambient Scent

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Air Care: How Scent & Strategy Combine to Expand Category Growth

Looking ahead for 2020 and beyond, expect to see fragrance fueling the air care category in four essential areas: malodor control, wellness positioning, limited editions, and vehicle care.

Ladd Smith, RIFM

Green Fragrances for Cleaning Products: Compatibilities and Conflicts

Ladd Smith (RIFM) discusses the prospects for a working definition of sustainability, green and more.

Innovating Scented Candles with Green Chemistry

The development of Augeo® solvent is the outcome of the all-around evaluation of natural content, sustainability, and performance.

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Elevate Your Creations with Techvina's Vietnamese Organic Cassia Oil

Elevate your culinary and fragrance creations with organic cassia oil. With a legacy of excellence and sustainable practices, Techvina offers premium USDA, Canada, and Europe certified organic cassia oil and its natural isolates to enhance your flavors.

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Fragrance Handbook: Creating a Winning Candle Fragrance—From Brief to Manufacture

Addressing the three “C’s” of formulation: cost, compatibility and cold throw—plus a candle fragrance glossary. “Air Care—US,” a Euromonitor report released last winter, detailed this $2 billion-plus market, which grew 6% between 2004 and 2005. Within this segment, candles jumped 30%—more than any other category—to sales of $265 million.

Custom Essence perfumer Ana Morales and marketing manager Nicole Oram note, “Gourmands continue to stay relevant and evolve based on consumer’s preferences. Gen Z finds gourmand fragrances indulgent, comforting, and playful.'

Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends

See the latest collaborations and insights from fragrance industry leaders in the air care segment.

Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse

P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.

Morgan shared, 'With OCTAVIA MORGAN Los Angeles, my goal is to offer sophisticated, gender-inclusive scents that elevate the senses while respecting well-being and the environment.'

OCTAVIA MORGAN Los Angeles Emphasizes ‘Thoughtful Formulation, Transparency and Sensory Experience’: Q&A with CEO, Creative Director

A member of the 2023 cohort of Ulta Beauty’s MUSE Accelerator program, Octavia Morgan built her brand to include signature blends and clean ingredients.

This month's editor's note looks at the effects of COVID-19 on the way we live our daily lives

Getting Comfortable

This month's editor's note looks at the effects of COVID-19 on the way we live our daily lives.

Compatibility with waxes is a critical consideration when choosing a fragrance solvent.

Choosing the Right Fragrance Solvent

Maximizing performance while meeting sustainability and other consumer-driven metrics is a critical balance.

According to a Statista report, the worldwide personal care segment is projected to reach sales of nearly $167 billion in 2020 and $221 billion by 2024.

The Smell of Self-Care

Exploring the scents that help us unwind, from luxurious bath products and sensational skin care to unforgettable home fragrances and set-and-forget subscription services that deliver serenity to the doorstep.

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Scent and Efficacy in Home Care

Learn more about the dynamics driving innovation and growth in global fragrance formulation and application in home care, laundry care, air care, dishwashing and surface cleaners.

As consumers increasingly scrutinize ingredients and seek natural air care products, the number of launches making a botanical and/or herbal claim has doubled over the last five years.

Functional Fragrance Benefits in Air Care

As customers demand more than just standard fragrances, houses are turning to additional technologies to meet their needs.

The NPA seal for home care products.

OPINION: The NPA Home Care Natural Standard

Overview, certification criteria and FAQs.

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The Juice: Achille Riviello – the Creative Engineer

Achille’s curiosity and passion for chemistry have led him through a diverse career path in fragrance, where pushing boundaries is an everyday goal.

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Editor's Note: Snacks and Air Care: Dynamic Growth

This issue, we’re exploring two booming categories in flavor and fragrance: snacks and air care. With wellness at its core, we’re seeing exciting new trends that are shaping innovation through sustainability, personalization and attention to sensory experiences.

Ambient scenting, which is scenting a space to produce a more favorable experience, can benefit workers, consumers, and brands in 2021.

Commercial Ambient Scenting in a Post-pandemic World

In the new normal, ambient scents can provide consumers and workers a sense of safety, while adding value to brands in a way that only the fragrance industry can.

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Remove Unwanted Odors from Your Lab + Case Study

We know that clean, quality air is critical when evaluating your chemicals and creations. The Halo air filtration system is easily installed in the ceiling of your lab.

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