Search Perfumer & Flavorist

31 Results

Type: Article

Section: Fragrance > Ambient Scent

pf_Africa_lead_91718

Sights on Sub-Sahara

How can we learn from China to navigate the fragrance opportunity in Africa?

Sniffing-a-rose-200

Nasal Cilia: The ‘Long and Short’ of Scent-sation

Researchers at the Perelman School of Medicine at the University of Pennsylvania have identified patterns in cilia length and function within the naval cavity of a mouse model.

According to a Statista report, the worldwide personal care segment is projected to reach sales of nearly $167 billion in 2020 and $221 billion by 2024.

The Smell of Self-Care

Exploring the scents that help us unwind, from luxurious bath products and sensational skin care to unforgettable home fragrances and set-and-forget subscription services that deliver serenity to the doorstep.

Scent-Sational: Eco-friendly Homecare Introductions Boom

Household products making claims relating to environmental sustainability and ethical practices increased nearly 700% globally between 2006 and 2008.

ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance

Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.

850x425-2001Bulliqi

New-Age Ambience: The Topics Spearheading Ambient Scent Development

Journalist Eddie Bulliqi spoke to Sozio marketing manager, Kristyne Chaparro, to further discuss the thoroughly modern trends driving the air care market.

Aera At Mini Diffuser Wall White (1)

Home Care Scent Trends Shifting Toward Gourmand Notes & Natural Escapism

An industry expert weighs in on evolving consumer demands, the growth of AI, and emerging technologies in the home care segment.

arylessence850

Air Care: How Scent & Strategy Combine to Expand Category Growth

Looking ahead for 2020 and beyond, expect to see fragrance fueling the air care category in four essential areas: malodor control, wellness positioning, limited editions, and vehicle care.

Sized Right Graphic Element 2 Proposal 16 I9 72 Dpi

Scentys is Innovating in Home Fragrance with an Eye to Sustainability

Scentys has been innovating and pushing the boundaries of the fragrance diffusion market since 2004. Starting with the fragrance capsule technology it patented, the French firm propose new and innovative solutions made with new materials.

Custom Essence perfumer Ana Morales and marketing manager Nicole Oram note, “Gourmands continue to stay relevant and evolve based on consumer’s preferences. Gen Z finds gourmand fragrances indulgent, comforting, and playful.'

Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends

See the latest collaborations and insights from fragrance industry leaders in the air care segment.

Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game

Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.

Linda Song

Givaudan Senior Perfumer Linda Song Talks New Industry Players, Job Demands & Advice for Newcomers

Song shares, "I particularly enjoy the breadth of working from alcohol to various bases because the ideation, the process, and the materials are different."

pf_amy_lead_12518

Forward Thinking: Scented Air

Fragrances are becoming more sophisticated across aircare and candle categories as new product launches are featuring multi-layering and scent control.

Compatibility with waxes is a critical consideration when choosing a fragrance solvent.

Choosing the Right Fragrance Solvent

Maximizing performance while meeting sustainability and other consumer-driven metrics is a critical balance.

The NPD Group reported that first-quarter 2020 U.S. prestige fragrance sales dropped 13% compared to 2019; however, growth was seen in home fragrance categories such as candles, diffusers, home scents and ancillary gift sets.

Forward Thinking: A Scented Home

Candles indicative of the current times, ethereal concepts, outdoor-inspired fragrances, fast-food scents, environmentally conscious products and smart diffusive technology are driving air care innovation.

Iberchem announced a new site in China is set to be commissioned in 2025 and will feature laboratories, R&D facilities, offices, and manufacturing facilities.

Iberchem SAU 2024 Leaders & Newsmakers

Iberchem shares 3 company highlights from 2023, influencers for innovation in 2024 and beyond as well as company goals.

homecare_pf_thumb_11618

Scent and Efficacy in Home Care

Learn more about the dynamics driving innovation and growth in global fragrance formulation and application in home care, laundry care, air care, dishwashing and surface cleaners.

smell6

Odor Elimination Testing Never Smelled Better

Portable device emulates in-use malodor experiences to advance product development.

Page 1 of 2