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Section: Flavor > Trends

Mikel Cirkus, Global Creative Director for Taste & Beyond said: “In the same way that Pantone's Color of the Year (Viva Magenta) captures the emerging themes seen in the world around us, our choice for Flavor of the Year does so by translating new signals into positive sensory experiences.

Firmenich Names Dragon Fruit as 2023 Flavor of the Year

This is the second consecutive year of a sensory partnership between Firmenich and Pantone.

Due to its growing popularity among foodies and culinary influencers on social media, experts agree that Ube is poised to take center stage as a flavor ingredient next year.

T. Hasegawa Names Ube as 2024 Flavor of the Year

Due to its growing popularity among foodies and culinary influencers on social media, experts agree that Ube is poised to take center stage as a flavor ingredient next year.

A combination of increased consumer interest in health and wellness and boost in flavor innovation and product development have elevated flavored still and sparkling waters as a mainstream alternative to sugary carbonated soft drinks and other unhealthy beverages.

Lighter Libations: The Latest in Non-Alcoholic Beverage Flavor Trends

Consumer demands are shifting the market toward healthier, more flavorful sips.

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[video] Talk Taste Face to Face at Flavorcon 2017

Flavor is a specialized industry marked by science, innovation, creativity and imagination—Flavorcon is a unique conference that brings all of these elements to you.

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3 Reasons Why You Need to Attend Flavorcon 2018

Demo presentations, the latest ingredients and a robust conference schedule – these are just a few of the reasons why flavor professionals are invited to attend Flavorcon 2018 on Nov. 13-15, 2018, in Atlantic City, NJ.

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Catching up With Confections at Flavorcon with Stephen Wolf

Stephen Wolf will be presenting on day one of Flavorcon about the challenges the confectionery market faces with sugar replacement and sweet flavors.

Wild: Fruit-based Flavors are Popular for Ice Cream

Wild cites the popularity of strawberry and cherry flavors in ice cream as well as new flavor twists.

Spirit Flavors Add Interesting Taste Profiles to Foods, Beverages

“Adding Amaretto Flavor to iced tea or Tequila Flavor to cupcakes is on par with today’s flavor-focused consumer expectations," says Comax Flavors.

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International Flavors & Fragrances Completes Acquisition of David Michael & Company

The previously announced acquisition of David Michael & Company has been successfully completed by International Flavors & Fragrances.

DM Innovation Roadshow to Address Flavor Modifiers, Product Trends

The event will be held on October 21, 2009 at Hyatt Regency at Penn’s Landing, Philadelphia.

In with the New: a Note from the Editor

Announcing a new flavor columnist, associate editor and Web site.

Vodka Mixes it up with a Twist of Flavor

Mintel explores new flavors emerging in vodka beverage market.

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Firmenich Announces 2020 Flavor of the Year: ‘Classic Blueberry’

'Classic Blueberry' announced as Firmenich's flavor of the year for 2020.

Get your early bird ticket to gain access to the 'Digging into Graeter's Ice Cream Flavor Development Process' session at Flavorcon 2022.

Graeter's Ice Cream Discusses Flavor Development at Flavorcon 2022

Grab your ticket to get the scoop!

Register for free to tune into this videocast sponsored by ADM.

[video] Go to the Core of Citrus with ADM

Chief Citrus Flavorist and Global Technical Director Zareena Valappil connects to discuss the market.

The market is estimated to grow at a CAGR of 5.7% from 2021 to 2028.

Flavor Masking Agents Market to Reach $333.16M by 2028

The market is estimated to grow at a CAGR of 5.7% from 2021 to 2028.

USDA: Florida 2014-15 Orange Forecast Falls from Year Ago

The 2014-2015 Florida all orange forecast released by the USDA Agricultural Statistics Board is 103.0 million boxes, down 5% from December and 2% less than last season’s production.

Firmenich Deems Honey as Flavor of the Year for 2015

The company cites the flavor’s versatility as consumers gravitate towards food and beverage products which are considered artisanal and crafted, or locally sourced.

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