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The Xuelei Fragrance Museum is located in the Baiyun District of Guangzhou, China.

Xuelei Fragrance Museum Opens in Guangzhou, China

The Xuelei Group established the museum to center on fragrance education and cultural immersion.

“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.

ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line

Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.

Attendees had the opportunity to engage in high-level discussions, hands-on workshops, and live product demonstrations.

Barcelona Perfumery Congress 2025 Celebrates Record-Breaking Edition, Marking Milestone in International Growth

PAPATUI Men’s Care Introduces Full Body Deodorant Spray

The full body deodorant is formulated without aluminum, parabens or phthalates and is available in three of the brand’s scents.

Leah Kateb Joins Skylar as Chief Creative Officer, “Refounder”

The Love Island USA alum will help the brand refresh its identity.

The Marie Claire UK 2025 Fragrance Awards were chosen by a panel of industry experts and Marie Claire editors.

Marie Claire Announces Winners of 2025 Fragrance Awards

Fifteen winners were chosen from across the industry by a panel of industry experts and Marie Claire UK editors.

“The Florida chapter is already growing, with numerous new members, proving this new geographic location will continue to be a hub for the flavor and fragrance industry, and the WFFC,' president Erica Lermond said.

WFFC Announces Launch of Florida Chapter

The chapter will help serve central Florida’s growing network of ingredient suppliers, citrus processors and industry experts.

These two new scents are now available for $475 each in a 100 mL Extrait de Parfum format.

MIND GAMES Expands Perfumer Extraordinaire Collection with KINGSIDE and QUEENSIDE

MIND GAMES was founded in 2022 and draws inspiration for its fragrances from the intricacies of chess.

“Summer is the perfect time to bring something fresh to our lineup,” said chief marketing officer Luis Garcia.

Tree Hut Expands Portfolio with Summer Collection

The brand hopes this expansion will reflect their commitment to sensorial experiences combined with high-quality body care.

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Asia-Pacific is the fastest growing region over the forecast period, driven largely by population growth and increased middle class spending.

Flavor and Fragrance Market Projected to Reach $37.5 Billion by 2031

The growing health consciousness among consumers is influencing the global F&F market.

According to the company’s press release, the fragrance campus will bring together creative talents, R&D technicians and supply chain experts to maximize production capabilities and focus on local ingredient sourcing.

SFA NEROLI Opens New Fragrance Campus in Grasse, France

The campus covers 10,000 square meters to further invest in fragrance creation and production capabilities.

The Summerween collection includes more than 70 products across body care and home fragrances, including body washes, candles, hand sanitizer and air fresheners.

Bath & Body Works Announces Summerween Collection, Introduces New Fragrance

The collection will feature six fragrances, including new I Scream Float, which sold out in one day on Tik Tok shop.

Coco de Mer Fragrance company is an independently-owned fragrance importing company, and the fragrance collection is the creation of Sharon Bonne and her parents.

Coco De Mer Collection Launches in United States

The fragrances are formulated from the coco de mer palm, or sea coconut, a large seed found only in the Seychelles.

Erraji has over two decades of experience in international leadership in the food, flavors and natural ingredients industries.

Misitano & Stracuzzi Announces Appointment of Mohamed Erraji as Chief Commercial & Strategy Officer

According to the company’s press release, Erraji will officially join the company during the third quarter of 2025.

Simon is currently the vice president of the Procter & Gamble account for dsm-firmenich.

dsm-firmenich Announces Jonathan Simon as Next President of Fine Fragrance

“It is the perfect moment for us to make the move and prepare for the future,” said Emmanuel Butstraen, chief operating officer and president of perfumery and beauty at dsm-firmenich.

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Top 5 Flavor Headlines of June 2025

Check out what our readers loved most last month in the world of flavor.

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Top 5 Fragrance Headlines of June 2025

Check out what our readers connected with the most last month.

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