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The fashion brand’s best-selling fragrance, Viva La Juicy, is considered a “pop culture mainstay” and includes fragrance notes of wild berries, jasmine and vanilla.
Revlon and Authentic Brands Group Renew Juicy Couture Fragrance License
Revlon and Authentic Brands Group began their partnership in 2016 to boost Juicy Couture’s fragrances.
Apr 29th, 2025
The limited-edition collection includes two new fragrances: Sun-Kissed Caramel and Posh Pistachio.
H&M Beauty Reveals Limited-Edition Summer Fragrance Collection
The limited-edition collection includes eaux de toilette, body perfume mists, hand cream and body oil designed to be layered.
Apr 28th, 2025
PEAK includes fragrance notes of citrus, minerals, anise and white musk.
CZAR Fragrances Launches PEAK
PEAK made its debut at the Kuwait Perfume Expo in April, followed by a retail launch at CZAR Fragrances boutiques and the brand’s website.
Apr 28th, 2025
Degree’s Cool Rush 48-hour antiperspirant features the brand’s odor protection technology and the signature clean and refreshing scent.
Degree Announces Relaunch of Cool Rush Formula
This relaunch signifies a major course correction based on consumer feedback.
Apr 28th, 2025
Summer Mink includes fragrance notes of Italian citrus, jasmine and musk.
Better World Fragrance House Launches Summer Mink
The fragrance is the first men's fragrance owned by a celebrity available at Ulta Beauty.
Apr 25th, 2025
Sol de Janeiro is currently available in 35 countries.
Sol de Janeiro Announces Two Executive Hires
With these two hires, 71% of Sol de Janeiro’s C-suite is comprised of women.
Apr 25th, 2025
The starter kit from Below 60 includes a plug-in diffuser and three oils.
Hilary Duff’s Home Fragrance Brand To Join QVC
Founded in 2021, Below 60 creates cruelty-free home fragrances, including fragrance diffusers and candles.
Apr 25th, 2025
Dossier was founded with the intention of making premium fragrances and the world of French perfumery more accessible.
Dossier Announces Retail Expansion into CVS Pharmacy Stores
The brand will begin its expansion with eight best-selling fragrances.
Apr 24th, 2025
Dualité, Crystal Edition Perfume includes scent notes of ozonic accord, violet, cedarwood and dry amber.
Brioni and Lalique Partner to Launch Dualité, Crystal Edition Perfume
The limited-edition collaboration commemorates Brioni's 80th anniversary.
Apr 24th, 2025
Born in Jakarta, Indonesia, Jane's journey began in the bustling suburbs, where she developed a passion for fresh air and scents.
In Memoriam: Jane Josephine
Jane Josephine began her work at IFF in 1982, sparking a love for fragrances.
Apr 24th, 2025
The company reached sales of €180 million, an increase of 27% from the previous year.
Eurofragance Reports “Unprecedented” Growth in 2024 Sales
CEO Laurent Mercier stated, "Our disciplined approach to growth and strategic investments in key areas have allowed us to maintain our reputation as a leading player in the fragrance industry."
Apr 24th, 2025
Madar said, 'Strong demand for Lacoste fragrances continued as the brand entered its second year under our management.'
Interparfums Publishes 2025 First Quarter Sales
CEO Jean Madar shared, "Once again, we are navigating a complex landscape including new tariffs that we are addressing through supply chain adjustments."
Apr 24th, 2025
Floral scents dominated the luxury candle market in 2024 as consumers seek their mood-boosting qualities.
U.S. Luxury Candle Market to Reach $315.5 Million by 2030
Consumers are incorporating luxury scented candles into their wellness routines.
Apr 23rd, 2025
The three new fragrances will be available in cartridges sized for both of ScentAir’s smart home diffusers.
ScentAir Introduces Three New Sustainable Fragrances
The Sustainable Fragrances line uses exclusively essential oils and sustainably sourced, naturally derived and upcycled ingredients.
Apr 23rd, 2025
The acquisition continues Axxence’s expansion in the U.S. market and enhances its commercial capabilities.
Axxence Corporation Acquires Purely Natural, Strengthens US Market Presence
Bob Kleinhenz, president and chief executive officer of Purely Natural, will join Axxence Corporation as commercial executive vice president.
Apr 23rd, 2025
Royal Reflection includes fragrance notes of passionfruit, French rose and musk.
Day Three Fragrances Announces Partnership With Christian Pop Artist Megan Woods
Royal Reflection is a fragrance inspired by Woods' breakout hit song.
Apr 23rd, 2025
ZEYA’s fragrances are cruelty-free and formulated without phthalates or parabens.
ZEYA Introduces Portable Diffuser, Four New Scents
The compact, battery-powered diffuser uses a proprietary fan system, and the collection includes four new functional scents.
Apr 23rd, 2025
Vera Wang LOVE includes fragrance notes of mandarin, amber and Queen of the Night flower.
Vera Wang Introduces Vera Wang LOVE
This fragrance is Vera Wang’s first entry in the luxury fragrance market, inspired by the elusive Queen of the Night flower.
Apr 21st, 2025
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