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People consume citrus flavors every day and – unlike some other taste profiles – there are well-established expectations for a citrus-based sensory experience that is consistent across applications.

Solutions for Natural Citrus Flavors Amid Supply Disruptions

Despite the unknowns and inconsistencies of the global marketplace, the industry is not giving up on citrus. See what's next for citrus.

Sym Amingredientfinderkvsultanene

Sultanene from Symrise

Springer

Springer Precursor 401 from Biospringer by Lesaffre

Isobionics Natural

Natural alpha-Bisabolene 98 from Isobionics

After speaking with ASP president James Krivda, perfumer Chiraz Mouradian began conceptualizing pairing three fragrances with three pieces of music.

Behind A Perfumer's Pairing of Music Compositions with Fine Fragrances

Chiraz Mouradian shares his inspiration and creation process behind the multimedia project he shared at World Perfumery Congress 2024.

Perfumer Chiraz Mouradian

Perfumer Chiraz Mouradian Talks Synesthetic Projects & Industry Journey

Mouradian shares, "I grew up in Paris, influenced by a multicultural household rich in the fragrances and flavors of Armenian and Middle Eastern heritage."

Berje

Davana Oil from Berjé Inc.

Fifty ppm is ideal for fresh tomato flavors, but the level can be doubled in flavors with a processed note.

Guaiacol in Savory, Brown, Nut, Fermented & Other Flavors

See how Guaiacol plays a lesser, but still important, part in a wide range of flavors that have some heated nuance within their profile.

Mane Bergamot Rectified Essential Oil

Bergamot Rectified Essential Oil from Mane

Senior Technical Director & Chief Global Flavorist Zareena Valappil

Chief Global Flavorist Zareena Valappil Talks Creative Demands & Formulating for Citrus Formulations

Learn about Valappil's journey in the flavor industry, formulations she considers timeless and trends that are currently exciting the flavorist.

Visual Beta Carophyllene Rz

Natural beta-Caryophyllene 80 from Isobionics

Gui

Butyl Valerate from Avant Organics

Penta

Acetol, Natural, Neat from Penta International Corp.

Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.

The United States Enters its Fragrance Layering Era

Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.

Adobe Stock 461349969

A Letter to Subscribers

Perfumer & Flavorist+'s daily newsletter will return on Monday, December 2.

XO Khloé is a floral fragrance that indulges the senses with a delicate bouquet of crystallized rose petals, praline, musks and soft woods.

Khloé Kardashian Debuts Fragrance with Luxe Brands

Across both prestige and mass outlets, the holiday season remains of particular importance to the fragrance category, with the fourth quarter representing over 40% of annual sales within each channel.

What’s in Store for Fragrances this Holiday Season?

Circana releases its annual U.S. Holiday Shopping Intentions Report, which gives key insights into fragrance trends for the holidays.

Unilever is investing €100 million to build in-house, digitally enabled fragrance design and creation capabilities.

Why Unilever is Building an In-house Fragrance House

The company is planning to recruit expert perfumers in the United Kingdom, United States, and India to work across the global portfolio of brands.

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