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Macy’s and Sephora remain the top retailers for fragrance, but Amazon has gained a modest but consistent share.

Consumers Are Diversifying Their Fragrance Retail Channels, According to New Data

Data suggests consumers are buying fragrances from Amazon and TikTok from both value and prestige brands.

The scents are available in both eau de parfum and fragrance hair and body mists.

Coty Unveils New Consumer Beauty Fragrance Brand, Origen

The brand launches with five signature scents, each inspired by destinations around the world.

Emily Trentacope, PhD (left) and Garret Boston, PMP (right)

American Cleaning Institute Adds EPA, FDA Experts to Leadership Team

New additions will assist the organization's sustainability and project management initiatives.

Club New York Eau de Parfum includes fragrance notes of black currant, bourbon vanilla and sandalwood.

Ralph Lauren Taps Usher as Face of Club New York Eau de Parfum

The brand’s press release describes the fragrance as a celebration of New York’s “modern energy, authenticity and enduring excellence.”

ScentMatch Expands into Select Walmart Stores Across US

The retail launch includes 18 fragrances total, including nine in-store exclusive scents.

Chief sustainability and technical compliance officer Diana March (left) and chief executive officer Laurent Mercier (right)

Eurofragance Obtains EcoVadis Platinum Medal, Reinforces Commitment to Sustainability

The international fragrance house ranks among the top 1% of companies in its sector worldwide in terms of sustainability.

Manufacturers are investing in novel and high-performance ingredients to meet consumer demand.

Perfume Ingredient Market Projected to Reach $11.4 Billion by 2032, Says New Market Report

Consumers are seeking premium formulations and spending more on their personal care products.

Attractive Scent SAS develops, manufactures and markets fragrance extracts for the fine fragrance industry, as well as personal care, cosmetics and air care products.

Turpaz Acquires Controlling Stake in Attractive Scent SAS

The agreement also includes a mechanism to purchase the remaining shares of Attractive Scent based on its business performance.

Just Moi Eau de Parfum includes fragrance notes of cacao blossom, magnolia, vanilla orchid and warm musk.

Juicy Couture Fragrances Launches Just Moi Eau de Parfum

The launch builds on the legacy of the beloved Viva La Juicy collection while welcoming a new generation of consumers.

Wisteria eau de parfum includes fragrance notes of wisteria and honeysuckle.

Estée Lauder Expands Les Jardins Botaniques Collection with New Fragrance

AERIN is a luxury lifestyle brand founded in 2012 with a collection of fragrances and beauty products.

The IFRA Transparency List includes over 3,000 ingredients commonly used in fragrance creation.

IFRA Releases Updated Transparency List

Executive director Alexander Mohr says list "promotes innovation, safety and regulatory compliance across the fragrance industry worldwide."

In addition to the opening of the Immersive Experience Hub, IFF launched its SG60 collection of flavors and fragrances to celebrate Singapore's 60th birthday.

IFF Expands Singapore Innovation Center with Immersive Experience Hub

The Immersive Experience Hub will integrate video technology with scent, taste, sound and touch to simulate real-world environments.

The Xuelei Fragrance Museum is located in the Baiyun District of Guangzhou, China.

Xuelei Fragrance Museum Opens in Guangzhou, China

The Xuelei Group established the museum to center on fragrance education and cultural immersion.

“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.

ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line

Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.

Attendees had the opportunity to engage in high-level discussions, hands-on workshops, and live product demonstrations.

Barcelona Perfumery Congress 2025 Celebrates Record-Breaking Edition, Marking Milestone in International Growth

PAPATUI Men’s Care Introduces Full Body Deodorant Spray

The full body deodorant is formulated without aluminum, parabens or phthalates and is available in three of the brand’s scents.

Leah Kateb Joins Skylar as Chief Creative Officer, “Refounder”

The Love Island USA alum will help the brand refresh its identity.

The Marie Claire UK 2025 Fragrance Awards were chosen by a panel of industry experts and Marie Claire editors.

Marie Claire Announces Winners of 2025 Fragrance Awards

Fifteen winners were chosen from across the industry by a panel of industry experts and Marie Claire UK editors.

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