[poll] Does a compelling marketing story weigh into your ingredient choices?

Dec 3rd, 2024

Perfumers and flavorists must take several factors into consideration when deciding on ingredients.

Perfumers and flavorists must take several factors into consideration when deciding on ingredients.

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Several elements factor into a company's decision whether or not to use an ingredient, and marketing stories can be a powerful tool. Please take a moment to weigh in on this week's poll.

This milestone represents a key step in consolidating its expertise in fragrance creation in a competitive global market.

Eurofragance Appoints Three Master Perfumers

The fragrance house has awarded the title of Master Perfumer to three of its most experienced Perfumers, reinforcing its leadership position in the industry.

Craft Fire Tastes From Around The World with Unique Grill Ingredients

Craft Fire Tastes From Around The World with Unique Grill Ingredients

Givaudan's grill collection offers a diverse range of essential fiery notes and intensities. With our expertise and comprehensive toolbox, flavourists can craft the perfect fire profile for any vision, drawing inspiration from our valuable insights.

The Power Essence Body & Hair Fragrance Mist collection will be available on Touchland's website as well as Sephora and Ulta Beauty for $20.

Touchland Launches Fragrance Collection

The collection includes eight body and hair fragrance mists made with hydrating and mood-enhancing ingredients.

The 2025 Taste charts is a comprehensive resourced designed to guide food and beverage product development around the world.

Kerry Releases 2025 Global Taste Charts

This year's report indicates that Africa will have a significant impact on flavor innovation.

Advanced Food Systems provides customized ingredient systems for a variety of applications, including meat and poultry products, frozen foods, sauces and marinades.

Solina Acquires Advanced Food Systems

The acquisition is aimed to help grow Solina's presence in the United States.

The strategic plan will also implement a new governance structure for the company.

Aromatech Group Launches Trusty 2028 Plan

The strategic plan is built around 12 axes aimed at the company's growth.

Datassential named Haitian cuisine as its 2025 global cuisine trend, with 34% of U.S. consumers surveyed interested in trying Haitian foods.

Datassential Releases 10 Trends for 2025, Five Trends for the Future

The report includes flavors that will influence menus and product development both in the coming year and the years beyond.

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[Poll]: Have articles about 2025 trends or forecasts influenced your decision making?

Please take a moment to weigh in on this week's poll.

The solid perfume is alcohol free and has a gel-type texture that can be easily applied as desired.

Longtake Launches Solid Perfume

The solid perfume has a gel-type texture and last up to 10 hours, according to the brand.

Ketan earned his BS in Chemistry from University of Mumbai, India and CBAP from the University of Illinois Chicago.

Ketan Shah Joins P&F+'s Advisory Board

Over the years, Ketan has worked at PepsiCo, Kerry, FONA, Synergy, Diageo, Baskin Robbins Flavors, Danisco, Ramsey & Firmenich.

Wyld Notes will introduce a debut collection of five natural fine fragrances. The company will also launch an affiliate program, designed to be an extension of Young Living’s network marketing model.

Young Living Launches Wyld Notes

The company will officially launch in February of 2025.