[poll] Does a compelling marketing story weigh into your ingredient choices?

Dec 3rd, 2024
Perfumers and flavorists must take several factors into consideration when deciding on ingredients.
Perfumers and flavorists must take several factors into consideration when deciding on ingredients.
Pixel-Shot at Adobe Stock

Several elements factor into a company's decision whether or not to use an ingredient, and marketing stories can be a powerful tool. Please take a moment to weigh in on this week's poll.


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