Scentbird has announced a rebrand with the debut of a new look and feel with an updated color palette and creative direction. Customers will be able to explore a range of classic designer fragrances and discover new scents from niche, up-and-coming brands.
Related: Scentbird Launches Two Fall Fragrances
With over 200 fragrances added to the platform in 2021, new brand partners include Creed, Sisley, Heretic, Veronique Gabai, Commodity, Hermetica and The Harmonist. The company also recently expanded into Canada with plans to continue growth in other international markets. With a commitment to environmental causes and conservation, the company launched Sanctuary, Scentbird's eco-conscious fragrance line that supports endangered species. Confessions of a Rebel, another Scentbird-owned brand, released new unisex fragrances and expanded its category offering with deodorants and shower gels in the fall. Additionally, Scentbird announced its 2021 certification as a "Great Place to Work."
In addition to the rebrand, Scentbird will begin offering candles as part of the subscription service, and will add new scent partners including Memo Paris, Floris London, Floral Street, Malin & Goetz and Ormande Jayne, to its current 600+ fragrance line-up.
Mariya Nurislamova, CEO at Scentbird, said, "By creating a highly curated, customer-centric experience, Scentbird has become a portal for members to express themselves through fragrance. Today, we're proud to not only unveil a modernized brand identity, but a renewed focus on our loyal customer base, growing list of brand partners, and the data-driven technology that has been pivotal to Scentbird's success."
Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.
