The luxury candle market in the United States is projected to reach $315.5 million over the next five years, according to a new report from Grand View Research. This represents a market growth of 11.5% from 2025 to 2030.
“A significant factor contributing to this growth is the increasing emphasis on wellness and self-care,” said an analyst with Grand View Research. “Consumers are incorporating luxury candles into their daily routines to create calming environments that promote relaxation and mindfulness. This trend has gained momentum, particularly during the holiday season, when candles are used to enhance the ambiance of homes during the colder months.”
According to the report, luxury candle makers are prioritizing high-quality, sustainably sourced ingredients. Younger consumers, especially millennials and gen Z, are looking for natural ingredients in their candles, such as natural waxes combined with essential oils. Further, these consumers are also seeking greater transparency in production processes, from ingredient sourcing to packaging design.
Floral scents dominated the luxury candle market in 2024 as consumers seek their mood-boosting qualities. Scents such as rose, lavender and jasmine align with wellness trends by evoking feelings of nature, romance and calm. Additionally, demand for votive luxury candles is expected to grow significantly over the forecast period. The analysts believe that the compact size, affordability and versatility of these offerings will contribute to growth.
