Our top 5 headlines in flavor news during the month of May 2024 were a little scattered. It looks like the readers were hungry for emerging trends, artificial intelligence in formulation and the versatility of flavors (especially heat).
How Flavors Evolve from Emerging Trends & Social Media's Influence
T. Hasegawa's latest Flavor Trend Report examines current trends in flavor exploration among consumers and the influence of social media platforms. It also explores the popularity of specific flavors and ingredients, as well as white space for brands to capitalize on.
iso-Valeric Acid in Dairy, Brown, Nut, Savory, Alcoholic Drink & Fruit Flavors
John Wright's June "Flavor Bites" column reads, "We have a few quiet assumptions we pick up from nature over the years. One is the relative importance of alternate members of many chemical sequences. delta-Decalactone and delta-dodecalactone are much more important than delta-nonalactone and delta-undecalactone in dairy flavors, for example. Within the category of aliphatic acids, we emphasize butyric, hexanoic and octanoic acids in dairy at the expense of the odd-numbered acids. This accords with nature but it may not always be the best practical choice. iso-Valeric acid (FEMA #: 3102, CAS #: 503-74-2) may be less abundant in nature, but it can sometimes outperform its even-numbered neighbors."
ADM and Givaudan Flavorists Join Artificial Intelligence Panel @ Flavorcon 2024
We would be remiss not to explore the impact and utilization of artificial intelligence (AI) in the flavor industry, specifically it's role in a flavorist's day-to-day. To assist us with this dialogue, we've asked Jenifer Augelli (Givuadan) to return to the Flavorcon stage alongside Nicolas Pineau, Ph.D. (ADM), to explore this topic further. If you have any questions for our panelists, please send an email to panel moderator and conference director, Jenna Troyli ([email protected]).
[video]: Inside Trending Heat Flavor Profiles
Creeping heat, sweet heat, smokey heat—you name it, consumers are looking for it. Lionel Hitchen's Category Sales Manager Chris Hunt connects for this videocast, sponsored by Lionel Hitchen, to discuss the company's history with chilis, chilis from a technical perspective and applications process as well as what's trending with heat profiles.
Register to watch, it's free!
Dohler President of Americans Tapped as FEMA President
President of Americas at Döhler, Paul Graham, was announced as FEMA’s new president during the FEMA Annual Leadership Conference, which took place in Charleston (SC) from April 29 to May 1, 2024.
Graham is said to bring vast experience of more than 35 years in the industry and has been an honored member of FEMA for more than 10 years. He officially assumed his role on May 1, 2024, following his recognition by the association members and former president Laurette Rondenet.
