In an effort to win the dairy alternatives race, Mane has introduced three solutions it plans to incorporate into its approach on dairy alternatives.
Between 2014 and 2018, the dairy alternative category observed a growth volume of 11%. To adapt to this demand, Mane has identified three steps: understanding the market, embracing the importance of sophistication and optimizing the product bases and taste to provide the best experience.
As the fastest growing “dairy” category, pushed by consumption changes and an increasing protein production challenge to feed a growing worldwide population, plant-based products are more than a simple trend.
By integrating these three steps into its approach on dairy alternatives, Mane aims to develop concepts that are fitted to its clients’ objectives and are assets to win the dairy alternatives race.
