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Iberchem Announces Perfume Designed for Dubai World Expo

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The fragrance was inspired by Spain's natural landscapes.

Iberchem has debuted the official perfume of the Spain pavilion at the upcoming Dubai World Expo (Oct 1, 2021–Mar 31, 2022), to be distributed to the country’s guests of honor at the event.

Related: Iberchem To Create Olfactory Experience at Expo 2020 Dubai

The fragrance was created by Iberchem’s head perfumer Luz Vaquero. Vaquero shared that her inspiration came from Spain’s natural landscapes, including the Mediterranean Sea, the green and humid Northern forests as well as the citrus groves and vineyards across the country. The fragrance is one of the many olfactory projects Iberchem will be showcasing during the Expo. For the first time in its history, the pavilion will count on many olfactory installations to outline the importance of the fragrance industry in the country.

The theme of the fragrance is sustainability, evident in both its ingredients and packaging, resulting in a low carbon footprint. More than 60% of the formula is biodegradable, with local, raw materials, minimum solvents and a variety of natural ingredients certified Cosmos Ecocert.

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The cap uses the plastic-free technology Woork by Pujolasós, which is 100% natural and compostable. The box and label are made with FSC paper and don’t require any adhesive.

Vaquero said, “The fragrance took almost three years to develop. It is definitely one of the most challenging composition I have ever made. To create a scent that embodies the geographical characteristics of a whole country is not an easy task. I am particularly proud of the result: a perfume that is vibrant, polished and colourful.”

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