IFF Announces Museum of Ice Cream Singapore Location

The collaboration between IFF and the Museum of Ice Cream includes multi-sensory installations, ice cream and related merchandise intended to immerse consumers in the world of ice cream.
The collaboration between IFF and the Museum of Ice Cream includes multi-sensory installations, ice cream and related merchandise intended to immerse consumers in the world of ice cream.

The Museum of Ice Cream is opening a Singapore location that features more than 14 multi-sensory installations intended for consumers to have an ice cream sensory experience.

Related: Mountain Dew Spark Returns with Tiered Rewards Program

The opening continues the collaboration between International Flavors & Fragrances (IFF) and the Museum of Ice Cream, which is a Figure8 brand.

IFF had perfumer Oliver Miles collaborate with its flavorists to create a sensorial experience intended to immerse consumers in the world of ice cream.

Consumers can reserve tickets and purchase ice cream and related merchandise at the Museum of Ice Cream’s website.

Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.

More in Ingredients