Albert Vieille to Launch New Visual Identity at 2012 WPC

Albert Vieille will unveil its new logo beginning June 12, 2012, at the World Perfumery Congress.

"At the center of a vast network of suppliers and clients, we foster development of equitable supply chains and mutually favorable relationships, contributing to the well-being of both the planet and its people," the company says of the change. "To exemplify this new direction, we have changed our logo. We have chosen a more modern font and design. The logo shape suggests the central role of man, in the form of the dot at the solar plexus, while the corona above symbolizes the vast presence and influence of plant life. These two dimensions will now guide Albert Vieille in its development."

While the change is immediate, the company will roll out the new logo as communication materials are depleted.

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