Why Are Consumers Seeking Out Better-For-You Treats?

Today’s consumers are embracing better-for-you confections and the concept of mindful indulgence for emotional wellness. In fact, 6.7 million Instagram posts include the hashtag #treatyoself^a. People want every calorie to count, so taste is a high priority, but they also want sweets with high-quality and wellness-forward ingredients so they can feel better about what they eat. These functional aspirations are edging out the old model of low-calorie confections for permissible indulgence. And while consumers have a high bar for their better-for-you expectations, it is possible to deliver on this demand with the right balance of flavor and functionality.