Trends

Notewrks will launch with three debut scents: Clean Getaway, Sunny is a Feeling and Room for Dessert.
Snif Introduces Sub-Brand Notewrks
The new sub-brand will focus on modern, masculine-leaning scents.
Oct 16th, 2025
Toto Pet Fragrance includes notes of white lychee, sugared bergamot, orchid, poppy variations, red rose and emerald extract.
TurnKey Collections Debuts Toto Pet Fragrance
Each bottle features a collectable bulb atomizer for the tactile “squishability” of the brand’s toys.
Squishmallows Launches Fragrance Collection with Blue Meadow Brands
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Double Dates includes fragrance notes of sweet dates, sticky toffee and brown sugar.
Skylar Launches First Signature Fragrance with Leah Kateb
The new scent combines Kateb's Middle Eastern heritage and trending gourmands.
Oct 6th, 2025
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Top 5 Fragrance Headlines of September 2025
Oct 1st, 2025
Lallemand’s Natural Nootkatone: A Biotech Solution to Citrus Volatility
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Lallemand’s Natural Nootkatone: A Biotech Solution to Citrus Volatility
Lallemand’s biotech-based Natural Nootkatone delivers authentic grapefruit flavor with year-round reliability. Discover how it helps brands navigate citrus volatility and streamline formulation.
Oct 6th, 2025
Why do we crave sweets? Because we find comfort in them.
Editor's Note: Sweet As Pie
Oct 1st, 2025
There’s a new philosophy emerging in fragrance, and it starts with the skin.
Beyond the Spritz
How skin-first formats are reshaping fragrance for beauty and personal care.
Oct 1st, 2025
As China’s beauty sector moves beyond trend cycles and superficial product claims, performance becomes the new battleground.
What’s Next for China’s Beauty and Personal Care Sector?
The growing region shifts its focus towards long-term brand resilience and value for consumers.
Oct 1st, 2025
he platform’s analysts note that more consumers are embracing layering in order to customize their scent experiences.
Scentmate by dsm-firmenich Reveals Two Major Autumn and Winter Trends for Fine Fragrance
The two key olfactive directions reflect cultural shifts, emotional needs and lifestyle aspirations through fine fragrance.
Sep 30th, 2025
North America currently leads in adoption in the global indie perfume market.
Indie Perfume Market Expected to Reach $3.5 Billion by 2033
The growing market is influenced by global shifts towards personalized, artisanal fragrances.
Sep 29th, 2025
Touch of Gold includes fragrance notes of Blackberries, golden orange blossom and tonka bean.
Bath & Body Works Introduces New Modern Gourmand Fragrance, Touch of Gold
“Bath & Body Works has created a fragrance that feels completely now,” said Symrise senior perfumer Nathalie Benareau.
Sep 25th, 2025
From gourmand notes to hair and body mists, Target is taking aim at key growth categories.
Why Target is Diving Deep into Fragrance
Target's fragrance-forward strategy includes a rollout of "curated endcaps" and fragrance sampling events in 300 stores in October 2025.
Sep 15th, 2025
According to the company’s New Next Now Barometer consumer study, 75% of consumers surveyed said they believe happy social relationships are essential.
dsm-firmenich Announces Launch of Fragrance Innovation, emotiOn social connection
The company and its collaborators created a behavioral testing methodology to measure human reactions in the context of social interactions.
Sep 3rd, 2025