Fragrance > Trends | Perfumer & Flavorist

From gourmand notes to hair and body mists, Target is taking aim at key growth categories.

Why Target is Diving Deep into Fragrance

Target's fragrance-forward strategy includes a rollout of "curated endcaps" and fragrance sampling events in 300 stores in October 2025.

According to the company’s New Next Now Barometer consumer study, 75% of consumers surveyed said they believe happy social relationships are essential.

dsm-firmenich Announces Launch of Fragrance Innovation, emotiOn social connection

Market intelligence firm Spate NYC recently noted oud as one of the top trending search terms in the beauty category.

KAYALI Adds Two New Fragrances to Gourmand, Oud-Inspired Collection

Sustainable Solvents: Balancing Performance and Environmental Responsibility in Fragrances

Sustainable Solvents: Balancing Performance and Environmental Responsibility in Fragrances

Solvay's Augeo is a sustainable, high-performance solvent solution that positively contributes to olfactory performance.

A research study outlined a three-factor benefits framework to understand why consumers choose scented household products: functional benefits, in-use experience and emotional benefits.

Malodor Technology is Meeting Consumer Needs with Fresh Solutions

This roundup of technologies demonstrates how four companies are innovating olfactive technologies to eliminate bad smells and enhance good ones.

Hair perfumes are increasing in popularity among consumers for their multi-functional benefits, long-lasting fragrance and skin-friendly ingredients.

Hair Perfume Market Expected to Surpass $24 Billion by 2035

China, India France, the United Kingdom and the United States are expected to lead the way in growth for the market.

amika:aura hair + body mist includes fragrance notes of pink grapefruit, apricot, lily of the valley and vanilla.

amika Enters Fragrance Space with amika:aura hair + body mist

The new hair and body fragrance will be available at Sephora, the brand's website and in professional salons.

Fino has over 2.3 million followers on TikTok and was a member of the Ulta Beauty Collective in 2024.

The Sweet Smell of Success: Q&A with TikTok’s @PaulReactss

Social media fragrance authority Paul Fino shares his inspiration behind his latest launch and where he sees gourmands going next.

Viral Vanilla: Mango Hour includes fragrance notes of fresh mango, caramel and amber.

Paul Fino Expands OAKCHA Collaboration with Viral Vanilla: Mango Hour

Fino's latest fragrance meets consumer demand for gourmand, fruity-floral scents.

The two fragrances combine mushroom accords with gourmand notes for an 'unconventional olfactory experience.'

O Boticário Launches EGEO Cogu, EGEO Mellow in the United States

Boletus edulis is a large fungus typically found in deciduous and coniferous forests.

NEOM Wellbeing Announces Retail Expansion, Welcomes Amanda Kahn as General Manager and Senior Vice President

NEOM Wellbeing was launched in the United Kingdom in 2005 with a focus on functional fragrance.

The collection features a new fragrance, Marine, with scent notes of bergamot, mandarin, jasmine and musk.

The Laundress Launches New Activewear Collection for Fabric Care

The collection includes both a laundry detergent and fabric spray and was formulated to target odor, sweat and buildup.

AXE Commissions Survey to Reveal Gen Z Fragrance Preferences

The survey revealed five distinct categories that are popular among young consumers and inspire confidence and charisma.

Gen Z's desire for individuality extends to their fragrance choices.

Gen Z Redefines Fragrance: A New Era of Personalized Scents

Younger consumers are leading the way in fragrance, seeing these products as a way to express their individuality.