Fragrance > Trends | Perfumer & Flavorist

Instead of relying on fragrance vocabulary—which many consumers struggle to articulate—the platform attempts to infer olfactive preferences from visual taste.

Jo Malone Taps Pinterest Data for Fragrance Discovery in Latest AI Personalization Play

Estée Lauder's new Scent Scanner signals a shift from fragrance quizzes to visual-intent decoding, turning mood boards into scent recommendations.

With Roblox attracting more than 150 million daily users, Garden Makers gives Givaudan a direct channel to engage Gen Z and Gen Alpha consumers, positioning fragrance as both a creative and educational pursuit.

Givaudan Brings Perfumery to Roblox With Launch of Garden Makers

Garden Makers gives Givaudan a direct channel to engage Gen Z and Gen Alpha consumers.

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients - Join us for an engaging webinar on GRAS (Generally Recognized As Safe), a critical framework for qualifying food ingredients in the USA.

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Satoshi Masamura, president and CEO, Takasago

Takasago Targets High-Growth Markets, Doubles Down on Innovation and Regional Expansion

Symrise CEO Dr. Jean-Yves Parisot.

Symrise Strengthens Fragrance Leadership with Strong Results, AI-Driven Innovation and Global Creative Expansion

Julien Maubert, Global Head of Fragrance Division & Sustainability at Robertet

Robertet Enters New Era of Growth, Innovation and Leadership

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients

'Rather than applying a one-size-fits-all approach, Mane co-creates fragrances that are deeply rooted in local usage, rituals and aspirations,' says Samantha Mane.

Mane’s Growth Playbook for a Fragmented Fragrance Economy

From AI-driven creation and insight to the power of biotech acquisitions.

'If I step back, what defines the past year is our indisputable leadership in naturals, built on a unique ability to take craftsmanship from Grasse to the world, and bring the world back to Grasse to continuously enrich perfumery’s future,' says Ana Paula Mendonça, president, IFF Scent.

Inside IFF: Where Nature, Biotech and AI Converge in Fragrance

A Look at ABT’s New Materials at FlavourTalk 2026

A Look at ABT’s New Materials at FlavourTalk 2026

Advanced Biotech's extensive portfolio, comprising of natural, synthetic, and fermentation-derived molecules, is constantly evolving to meet the changing demands of our valued clients.

Givaudan delivered strong results in 2025, with sales of CHF 7.5 billion, up 5.1% on a like-for-like basis.

Givaudan’s Next Era of Growth, Innovation and Fragrance Excellence

Fragrance today is about more than scent alone: it’s becoming a medium for emotion, identity and connection.

dsm-firmenich: Rewriting the Fragrance Playbook with AI, Neuroscience and Full-Stack Sustainability

'CPL’s growth strategy is grounded in investment, innovation and independence,' says Nick Pickthall.

CPL Aromas Charts Its Own Path as Fragrance Enters a New Era of Innovation and Independence

CPL’s strategy is built around targeted geographic growth, proprietary capabilities and a differentiated approach to perfumery.

The fragrance industry is navigating a defining period of transformation, marked by significant shifts in corporate leadership, a profound integration of advanced technology and an industry-wide commitment to a new definition of consumer value centered on emotion, wellness and sustainability.

Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.

Across leaders and disruptors, the same pattern emerges: the industry is shifting from intuition-led creation to predictive, purpose-driven design.

Fragrance at an Inflection Point

Recent signals point to an industry entering an era of augmented creativity and new horizons.

Kayali’s Eden Sweet Peach | 35 and Eden Plush Pear | 23 launch exemplifies a playful approach to the category, positioning fragrance not just as scent but as a curated cultural experience.

Fragrance in Flux: How Packaging, Formats and Experience Are Redefining the Category

Brands are rethinking format, functionality and storytelling, signaling a category defined less by traditional perfume codes and more by fluid, lifestyle-led consumption.

Euphorion functions as a trigeminal nerve activator, intended to reinforce the uplifting and energizing character reflected in the ingredient’s name.

Eurofragance Unveils Mood-Boosting Fragrances Powered by Captive Ingredient Euphorion

The ingredient functions as a trigeminal nerve activator, generating a refreshing and long-lasting cooling sensation.

Good Chemistry has launched solid perfumes for $9.99 at Target. The alcohol-free, skin-loving formula—enriched with cocoa butter and jojoba oil—is designed specifically for pulse-point layering and on-the-go refreshes.

The 2026 Fragrance Agenda: Mood Boosters, 'Lickable' Gourmand and Beyond

From "lickable" gourmands to mood-boosting science are redefining the fragrance category.

The company is positioning scent as a tool to influence a broader range of emotional states beyond traditional cues like relaxation, including comfort, reassurance and optimism.

IFF Details Data-Backed Scent Platforms at in-cosmetics Global 2026

The company is positioning scent as a tool to influence a broader range of emotional states beyond traditional cues like relaxation, including comfort, reassurance and optimism.