The Research Institute for Fragrance Materials (RIFM) debuted a video detailing the results of a peer-reviewed research paper showing how low our exposure to fragrance via consumer products truly is.
RIFM conducted the study in collaboration with scientific modeling, data analytics, and computing company Creme Global to compare the fragrance exposure of the most loyal product users – those who use fragranced products the most – to internationally recognized safe-use thresholds.
“The video provides a clear, bird’s-eye overview of the study’s findings to bring a more focused understanding for non-scientists of our real-world exposure to fragrance in consumer products,” explained RIFM Senior Scientist for Dermatotoxicology, Isabelle Lee, PhD, the study’s lead author.
“We believe that all consumers deserve to have peace of mind about the products they use without having to decode technical language,” echoed RIFM Marketing Communications Specialist Olive Chon, who oversaw the project from inception to completion. “Our short, simple videos are integral to our commitment to making our science more accessible.”
