Seven Scent has become the first U.K.-based fragrance supplier to gain halal certification for its entire portfolio, which will help strengthen its offerings for personal care and fragrance markets in Muslim-majority regions and Western markets seeking halal-certified products.
“Seven has a strong record of creating halal-approved fragrances for successful PZ Cussons brands in Muslim-majority regions, but we wanted to formalize and strengthen our position—not only to future-proof established brands in key Asian countries, but also to open up new opportunities in western markets where there is untapped potential for halal-certified personal care and cosmetic products,” said Alistair Wilding, head of technical at Seven Scent.
“Modern, brand conscious, young Muslims, particularly women, are keen to follow beauty trends and increasingly looking for aspirational personal care and cosmetic products that meet their dual demand for beauty and faith," said Shoeeb Riaz, independent halal consultant and auditor for The Halal Trust. "In the U.K., for example, 37% of Muslims fall into the coveted 18-35 year old demographic, which is an important consumer audience for brand owners,” Riaz said.
Seven Scent said it is committed to maintaining halal principles across its manufacturing processes, and is involved in early regulatory discussions to establish regional compliance standards across the Association of Southeast Asian Nations (ASEAN) market.
“The halal market for personal care and cosmetic products offers British companies real opportunity to diversify, win new market share, export halal products and improve long-term profitability,” added Riaz.
The company worked closely with The Halal Trust on the rigorous certification audit, which covered cleaning and manufacturing systems as well as laboratory testing of random fragrances, to provide qualitative and quantitative validation. Supplier due diligence of all raw materials was a crucial step to achieving full compliance for the Manchester site.
The certification is renewed annually by The Halal Trust in accordance with local and international guidelines. It is designed to be easily integrated into existing production systems on site, allowing businesses to operate without any down time.