IFF’s scent division has launched its Science of Wellness program to address consumer desires for a more holistic approach to well-being.
The program is designed to guide the creation of scents that support science-based consumer well-being, with emotional, cognitive and physical benefits. This includes scents that evoke happiness, relaxation, mindfulness and self-esteem.
IFF Science of Wellness is an integrated solution, combining 40 years of human conscious and unconscious measures, neurosciences, artificial intelligence and IFF ingredients.
Nicolas Mirzayantz, president, Scent, said, “IFF has a long history of research into the effects of fragrance on consumer wellness and emotions, along with an AI exploration initiated in 2006. Combining the results of these ongoing studies with the AI unique capabilities, a 15-year pioneer, is allowing our perfumers to awaken emotions and move into territories that we believe are more exciting and relevant for our customers and consumers alike. By pulling together our research, ingredients and technologies into one program, we are expanding our ability to serve growing consumer demand for wellness solutions."