Data Edge: Why Real-time Consumer Insights Matter

Apr 27th, 2015

Doreen Bloch

In this recurring column, Doreen Bloch shares insights from Poshly, a database about fragrance consumers derived from a data acquisition process that launched in 2012. This article examines how data collection works, distributed data networks and what we know about fragrance.

Click to download the complete article.

Perfumer & Flavorist+ May 2015

This content appeared in the May 2015 digital edition.

Read More in the Digital Magazine

This year, BeautyWorld Middle East continued to cater to fragrance creators, distributors, and retailers with a vast selection of offerings, featuring an impressive array of fragrance compounds, perfumed candles, incense sticks, solid perfumes, and room fragrances.

Fragrance Innovation Shines at Beautyworld Middle East 2024

See event highlights, key conference discussions and the announcement of 2025 dates.

The summit brought together industry leaders, policymakers, and global experts to discuss the fragrance industry's future.

FICCI’s 3rd International Fragrance Business Summit 2024 Focuses on Sustainability, Innovation & Global Standards

The summit featured the signing of two memorandums of understanding and a lively discussion on the harmonization of safety standards.

See report highlights and key takeaways for the upcoming eight years in the fragrance product market.

Fragrance Product Market Estimated To Grow Over 5.3% from 2024 to 2032

See report highlights and key takeaways for the next eight years of the fragrance product market.

From Flavour & Fragrance to Ingredients & Beauty

From Flavour & Fragrance to Ingredients & Beauty

Agrumaria Reggina’s Flavour & Fragrance Business Unit evolves into Ingredients & Beauty Business Unit. This transition merges heritage and innovation to craft unique flavors and inspiring fragrances, setting new standards of excellence.

In line with FCA’s Responsible Industry Stewardship Program, the association led efforts to advance digital labeling of fragrance allergens as an alternative to on-pack disclosures across all product categories, with an immediate focus on cosmetics due to the upcoming FDA rulemaking on fragrance allergen labeling.

Fragrance Creators 2024 Annual Meeting Discusses Digital Labeling, MoCRA Updates & Political Outlooks for 2025

Take a look at the FCA Annual Meeting recap including key accomplishments, board additions and panel discussions.

Sarah Erickson André has been named the new vice president of Government Affairs & General Counsel of the Fragrance Creators Association.

Fragrance Creators Names Sarah Erickson André as Vice President, Government Affairs & General Counsel

André joins FCA following a successful career as partner at a large, global law firm where she advised a broad range of organizations including corporations, universities, cultural institutions, and foreign sovereigns.

Just as the company did with flavor before it with its Generative AI Flavor Formulator, the new fragrance variant is claimed to offer a speedy alternative to conventional R&D/product development, which is founded on iterative processes.

PerfumeGPT? NotCo's Generative AI Fragrance Formulator Wants to Disrupt Scent

The Generative AI Fragrance Formulator is capable of creating "unique scents that consumers have never encountered before," NotCo claims.

See report highlights and key takeaways of the projection for the next 10 years in the essential oils market.

Essential Oil Market Projected To Expand Over $59 Billion by 2034

See report highlights and key takeaways of the projection for the next 10 years in the essential oils market.

By harnessing digital advancements, Givaudan aims to unlock new solutions that empower teams and customers to develop groundbreaking products that align with shifting consumer demands and position them for market success.

Givaudan Debuts Digital Factory Space to Enhance Digital Transformation & Customer Co-creation in Paris

The expanded state-of-the-art facilities are equipped with groundbreaking technologies and collaborative workspaces, serving as a vibrant incubator and catalyst for innovation driven by a team of 30 professionals.

Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.

Unilever's Cleanipedia Harnesses TikTok to Track Gen Z’s Spending

Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.

According to Scentmate, the percentage of consumers interested in alternative rituals such as meditation, astrology, crystals, aromatherapy, tarot reading, etc., is growing, creating new types of spirituality that blend the mundane with the divine.

Scentmate by dsm-firmenich Reports Young Adult Consumers Seek Emotional Balance Through Scents

This trend is said to be redefining olfactory preferences, with increasing demand for fragrances that evoke spirituality.