Givaudan has expanded its fragrance precursor portfolio with Scentaurus Aquamelon, a new oxygen-activated technology the company says is the first fragrance precursor developed specifically for hair care. Designed to meet growing demand for longer-lasting scent performance, the ingredient gradually releases a watery green melon, floral muguet, green fruity and orange blossom accord when exposed to oxygen, delivering freshness that extends for several days after use.
The launch highlights the increasing importance of fragrance delivery technologies that enhance deposition and prolong scent in rinse-off products, giving perfumers new opportunities to create fresh, clean fragrance signatures in shampoos and other hair care formulations. Although developed for personal care, Givaudan says the precursor also performs strongly in fabric care applications, broadening its potential across fragrance categories.
With consumers increasingly expecting hair care products to deliver all-day—and even multi-day—freshness, Scentaurus Aquamelon underscores the industry's move beyond traditional fragrance ingredients toward smart delivery systems that release scent when triggered by everyday environmental conditions.
“Consumer research across multiple markets reveals a consistent demand for more fragrance performance in hair care and it is no longer measured at rinse-off and drying but throughout the entire day," said Jeremy Compton, global head of science and technology, fragrances. "With Scentaurus Aquamelon, we are addressing these global needs, aligning with local fragrance preferences, and fully supporting Givaudan’s 2030 strategy to grow our presence and capabilities across regional markets.”
“Our extensive research program inspired by natural mechanisms and guided by our Givaudan perfumers, led to this breakthrough, capturing fresh, green scents within a precursor structure," said Agnes Bombrun, head of ingredients research, fragrance S&T. "This multifaceted material and easy-to-work nature allows perfumers to create distinctive signatures, while the freshness released over time delivers exceptional sensory experiences for hair, beauty and fabric care formulations.”
