L’Occitane Travel Retail has announced the forthcoming holiday campaign in December which will feature an inspirational advent calendar, as well as nature-inspired sustainable travel retail exclusive offers and innovative gift compositions.
In spring 2023, L’Occitane en Provence will also launch Nature Positive Chapter II, following its Earth Day Nature Positive promotion this year. The eco-friendly initiative will once again offer animated pop-up stores hosted within airports and duty-free stores globally, underlining the brand’s commitment to sustainability, reducing waste and protecting biodiversity.
A 150 ml travel retail exclusive limited edition of the brand’s shea hand cream will also be available during the Nature Positive promotion, together with a collection of five 30 ml top-selling hand cream sets, exclusive to travelers. The exclusively packaged, Nature Positive hand cream will be presented in a 95% recycled aluminum tube with a vibrant fauna and flora theme by Philippines-based illustrator, Raxenne Maniquiz. One of the brand’s best-selling products for more than 15 years, it is made from organic shea butter, sustainably sourced from Burkina Faso and Ghana, and contains 96% natural origin ingredients.
Another L’Occitane en Provence innovation to be unveiled during 2023, and that further enforces the brand’s desire to create cleaner products for the benefit of the environment, will be the pioneering new edition eco-refill; a 500 ml refill that is both 100% recycled and recyclable.
L’Occitane Group is to showcase four of its brands with travel retail presence for the first time at TFWA World Exhibition & Conference in Cannes. In addition to L’Occitane en Provence and Melvita, Group brands Elemis, Grown Alchemist, Erborian and Sol de Janeiro will also be featured at the duty-free and travel retail global summit which runs from October 2-6, 2022.