dsm-firmenich revealed a new collection of fragrances in an immersive space designed at BeautyWorld 2023 to reflect this year’s theme “Dunes - The Valley of Fragrances.” Throughout the event, dsm-firmenich hosted a synesthetic experience designed to bring together sight, sound and scent.
Dunes – The Valley of Fragrances is an exclusive collection of fragrances that are being introduced collectively under dsm-firmenich. The collection was said to be designed to merge perfumery and personal care. The collection was created by dsm-firmenich's principal perfumers Sophie Labbé, Ilias Ermenidis and Hamid Merati-Kashani.
“I was inspired by the incandescent power of the sun on the glowing sand,” shares Merati-Kashani. “I used Ambrette in the creation for its richness and sophistication. It’s gourmand, musky and woody at the same time, with a unique fresh floral top.”