Kao Corporation was granted the Semi-Nadeshiko Brand designation by the Ministry of Economy, Trade and Industry of Japan (METI) and the Tokyo Stock Exchange (TSE), which recognizes outstanding listed companies that encourage women to play active roles in the workplace.
Related: Kao Recognized as Health and Productivity Management Brand
To accelerate the initiatives, METI and TSE jointly select and publicize listed enterprises that are providing women with opportunities for success in the workplace, including developing work environments in which women are able to further their careers, and grant them the "Nadeshiko Brand" and "Semi-Nadeshiko Brand" designations.
Kao has been working to build rewarding workplaces where each employee can leverage their full potential by fostering an understanding of diversity and an attitude of mutual respect.
In an effort to encourage an active role for each individual, Kao has expanded roles for diverse employees and achieved a ratio of female managers of 19.2% (Kao Group in Japan).
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Kao has also created initiatives aimed at encouraging men to participate in childcare, including:
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Distributing pamphlets on taking childcare leave to male employees with newborn babies and their superiors.
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Promoting their participation with their partners in seminars for employees returning from childcare leave.
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Creating a workplace environment that makes it easier for men to take part in childcare.
Thanks to these initiatives, the ratio of men taking childcare leave has risen to 42.2% (Kao Corporation).
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