Givaudan is scaling up its fragrance and beauty footprint in Turkey, reinforcing creative and technical capabilities to better serve a fast-growing regional market.
The expansion adds a dedicated application lab, a new drying area to complement existing washing facilities, and a social-sensory space designed for co-creation, consumer insight sessions and marketing collaboration. The upgraded site is positioned to accelerate development timelines and deliver more tailored solutions across key fragrance categories.
The expansion adds a dedicated application lab, a new drying area to complement existing washing facilities, and a social-sensory space designed for co-creation, consumer insight sessions and marketing collaboration. Givaudan
The move reflects rising fragrance demand in Turkey, which Givaudan views as a strategic growth market and a bridge to wider regional opportunities. The site will function as both a creative and commercial hub, supporting closer customer collaboration and faster response to shifting consumer preferences.
“Turkey has long been a source of inspiration in perfumery, where tradition and innovation blend beautifully," said Felix Mayr‑Harting, global head of consumer products, fragrance and beauty. "By expanding our footprint here, we are not only celebrating this heritage but also enhancing our ability to co‑create with customers.”
“This investment demonstrates our confidence in the Turkish market growth potential and our commitment to developing meaningful partnerships with local and regional brands," said Kaspar Probst, regional head of consumer products for Europe, fragrance and beauty. "Strengthening our presence here will allow us to respond more quickly to consumer trends and foster deeper connections across the region.”
