Coty has debuted the launch of the Adidas ‘Vibes’ collection, said to have been crafted in collaboration with world-class perfumers, inspired by the sport and cultural heritage of Adidas.
The Vibes collection features six eau de parfums (EDP) designed to elevate mood and emotional well-being, while "capturing and matching the dynamic energy of everyday life."
Vibes EDPs are said to be scientifically proven to elicit positive emotions. Coty shared upon consumers testing, at least 81% agree it makes them feel good, and 85% it boosts their mood.
Vibes Collection
Below are the descriptions for each fragrance as told by Coty:
For consumers looking to escape they can select between the fragrances Full Recharge and Happy Feels, designed to create adventures in your every day, build up your self-esteem and confidence - making the most of each moment.
1. Full Recharge encapsulates that uplifting feeling of escapism, through its refreshing and earthy ingredients of Cedar leaf & Clary sage.
2. Happy Feels offers positive feelings of bliss, with zesty notes of grapefruit extract and notes of jasmine.
For relaxing moments, the choice is between Chill Zone and Get Comfy, inspiring you to be comfortable in who you are, not letting external pressures in; encouraging you to enjoy breaks from the Everyday.
3. Chill Zone offers a feeling of peace through lavender and notes of vanilla notes, evoking both relaxation and warmth.
4. Get Comfy presents a warming feeling of comfort with notes of vanilla and mandarin.
Energy Drive and Spark Up encourage you to keep pragmatic and down to earth. Always on the move and never standing still, consumers are treated to an unstoppable burst of energy.
5. Consumers will be delighted by Energy Drive and its cardamom and spicy pink pepper twist.
6. Spark Up meanwhile offers an explosive duo of sweet orange & black pepper to invigorate and enchant, whilst encouraging you to perform at your best in whatever you’re doing.
The range is designed for all providing scents that allow for individual expression; Energy Drive and Full Recharge are more masculine, while Happy Feels and Spark Up are more feminine. Chill Zone and Get Comfy have been designed as completely gender-neutral.
Stefano Curti, chief brands officer for Consumer Beauty at Coty comments, “In our fast-paced lives, we often overlook the importance of being in the moment, to truly 'feel the vibe.' The adidas 'Vibes' collection harnesses the transformative power of scent to help us reconnect with ourselves. Each fragrance fosters a positive influence on our mood and enhances our overall wellbeing. By merging cutting-edge fragrance formula with the 'Zeitgeist', we at Coty keep innovating and pushing the boundaries in the world of fragrance.”
