As of January 1, 2025, Mäurer & Wirtz, a European fragrance manufacturer, will acquire the brand license for Tom Tailor Fragrances from Luxess GmbH.
The license for Tom Tailor Fragrances adds to Mäurer & Wirtz’s existing portfolio, which includes licensed brands such as s.Oliver, Betty Barclay and Baldessarini Fragrances.
Stephan Kemen CEO of Mäurer & Wirtz explains, 'With this significant acquisition, we're continuously evolving into a masstige leader in Europe. This strategic milestone underscores our aspiration and vision to be one of the leading global fragrance manufacturers by 2030. Our targeted sales threshold of 300 million euros will be within reach from 2025. The brand effectively expands our portfolio, providing new opportunities in Germany and also strengthening our market positions across Europe, particularly in Eastern Europe."
Gernot Lenz, CEO of Tom Tailor shares, ‘We’re delighted to be working with Mäurer & Wirtz. Their expertise and market proximity offer the ideal conditions for fully exploiting the potential of our Tom Tailor Fragrances brand and taking our fragrance lines to a new level."
