In early February 2024, Chris Collins, CEO and founder of The World of Chris Collins, was elected to The Fragrance Foundation (TFF) Board of Directors and announced as the Chair of the new Entrepreneurial Committee, which will focus on independent brands and inclusivity within the fragrance community.
The Entrepreneurial Committee will be launched initially with TFF members including Arquiste Parfumeur, Brown Girl Jane, Harlem Candle Co., House of Bō and The New Savant, in addition to The World of Chris Collins. The committee will focus on representing fragrance brands created between 2010 through 2020 that have scaled their businesses for rapid USA sales growth, achieved wide ranging consumer engagement, and are still led by the entrepreneurial founder.
In an interview with TFF, Collins shared, "This is a monumental moment in fragrance. From being the first black-owned brand to join The Fragrance Foundation, to now being on the Board of Directors is a huge honor. It’s showing how far the fragrance industry has come."
