Coty has unveiled Singapore’s first Chloé Atelier des Fleurs pop-up boutique running until the end of February 2023. The pop-up boutique is designed as an intimate salon, reflective of Chloé’s history and brand codes, and its décor will change seasonally in line with key holidays.
The back-of-house event space can accommodate workshops for up to 15 shoppers to immerse themselves into the "Chloé universe."
Beauty advisors greet shoppers and guide them first through the story of Chloé Atelier des Fleurs, including the layering and composing of their own bouquet using the niche scents and the art of gifting ceremony. Shoppers can also use a digital Bouquet Finder tool to facilitate their own discovery of scent pairings and crafting of a custom bouquet.
The collection showcases 17 fragrances: Rosa Damascena, Magnolia Alba, Cedrus, Violette, Santalum, Narcissus Peoticus, Ylang Cananga, Iris, Verbena, Papyrus, Jasminum Sambac, Vanilla Planifolia, Lavanda, Herba Mimosa, Hibiscus Abelmoschus, Neroli and Tuberosa 1974. Additionally, a wall in the store is dedicated to Chloé’s signature eau de parfum, Nomade Eau de Parfum and seasonal collections.
The collection is housed in sustainable packaging, with each bottle containing 15% recycled material and the outer packaging containing 40% recycled materials.
Estella Lau, Singapore Country head, Coty Southeast Asia, “We are delighted to open Singapore’s first Chloé Atelier des Fleurs boutique. The prestige fragrances segment has been growing in Singapore throughout the pandemic, and with the Chloé Atelier des Fleurs boutique we aim to put niche fragrances in the spotlight and inspire modern shoppers with the luxurious range, scent layering experience and exclusive workshops taking place at Raffles City. We would like to thank the team at CapitaLand for their continued support and we look forward to growing the luxury fragrances category together.”