Aura is celebrating its first anniversary with the launch of a gender-neutral fragrance, Forever Generation. It is the sixth fragrance launched by the hair care brand. All of Aura's formulas are vegan, cruelty-free and paraben, sls- and sles-free and packaged in bottles and jars made with 100% recycled materials.
Forever Generation combines top notes of amber, musk, oakmoss; middle notes of jasmine, lily of the valley and hedione; and base notes that hold bergamot and Mandarin.
Vera Koch, vice president of global marketing, Aura, said, "Our newest Aura aroma, Forever Generation, conveys emotions, dreams and aspirations, all culminating around the brand's milestone one-year anniversary. The launch is supported by a Forever Generation digital campaign that immerses viewers into the aroma's various notes and features non-binary models, which represents Aura's growing and ever-evolving customer base and supports its promise of Endless Possibilities."