L’Oréal and Proenza Schouler have partnered to release Arizona, its latest female fragrance.
Started in 2002, The Proenza Schouler was a collaboration between designers Jack McCollough and Lazaro Hernandez. In an effort to expand the brand into fragrance, the company signed a license agreement with L’Oréal in June 2016 and began working on the fragrance. The fragrance itself was inspired by McCollough and Hernandez's travels and includes a floral scent with a creamy iris accord and a white cactus flower accord.
The Proenza Schouler designers described the fragrance to be for“[the] modern woman who is in charge of her own life. She’s an adventurer and eternally curious about the world we live in, which makes her culturally sophisticated and ready to try new things.”