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Fragrance
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Personal Care/Beauty
Personal Care/Beauty
Not Your Mother's Launches Scent-Driven Hair Care Collection
As Gen-Z consumers navigate increased stress, there’s growing awareness around mental well-being and hair health, alongside a desire for joyful, feel-good self-care that supports both mood and hair needs.
Personal Care/Beauty
Dove Launches Limited-Edition Bridgerton Collection
Fragrance
Top 5 Fragrance Articles of 2025
Latest
Sponsored
Exploring the Nuances of Citrus for Wellness
ADM’s latest consumer research shows that citrus represents more to wellness than the conventional immunity boost.
Personal Care/Beauty
Dove Brings Back Limited-Edition Crumbl Collection with New Format and Scent
According to the company’s press release, last year’s launch sparked over 5,000 organic UGC videos and generated over 101 million social views.
Trends
Fragrance to Remain a Top Gifted Item This Holiday Season, According to Circana
Roughly one in five consumers purchased fragrance as a holiday gift last year, with purchase intentions for this year trending higher.
Fine Fragrance
eos Enters Fragrance Mist Category with Cashmere Body Mist Collection
The Cashmere Body Mists include skin-friendly ingredients, such as hyaluronic acid and aloe.
Fine Fragrance
Sol de Janeiro Introduces Rosa Charmosa Dewy Cream, Cheirosa 91 Perfume Mist
These two products use the brand’s signature sensuality to highlight the Rio pink rose.
Ambient Scent
Bath & Body Works Expands Milk Bar Collaboration
The expanded collection features four new dessert-inspired fragrances plus the original Birthday Cake fragrance.
Fragrance
Top 5 Fragrance Headlines of November 2025
Find out which articles in the fragrance space captured our readers' attention.
Fine Fragrance
LVMH Luxury Ventures Invests in Minority Stake of BDK Parfums
Fine Fragrance
The Middle East as the Next Global Fragrance Innovation Hub
From ancient formulas to modern brands, this region is significantly influencing the fragrance industry.
Fragrance
Eurofragance Expands Asia Footprint with New Jakarta Creative Center
The Jakarta Creative Center will serve as a regional hub for co-creation, formulation and customer collaboration.
Fine Fragrance
New Fragrance Data: Scent and Price Matter Most, with 57% Spending Under $50
A recent report from YouGov explores new consumer data on American perfume users, showcasing how scent and price impact fragrance choices.