“2010 is a wonderful opportunity to bring true value and excellence to consumers,” says Steve Hicks, P&G’s director of flavor and fragrance development global capability organization. Far from viewing the financial crisis as a threat, Hicks has identified several opportunities for fragrance companies to survive and thrive. He acknowledges that the last 18 months have been tough for the industry, and that a return to profitability and historical growth curves is paramount. And so, he asks, “How does this industry compete in the new world?”
6 Opportunities for Fragrance in 2010
Mar 15th, 2010
!['[L]arger/international customers require compliance to foreign standards such as Leaping Bunny, EU standards compliance, etc.,' says Cohere Beauty's John Nolfi. '[T]he trend is more about being able to support 'clean' formulations with some data.'](https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/08/cg-productionassembly.StVSo2THhj.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
