Create a free Perfumer & Flavorist account to continue reading

Powell's Bookstore Releases Fragrance

Nov 17th, 2020

Hannah Fink

Powell's by Powell's will debuted November 1, 2020. Photo: Koin.

Powell's by Powell's will debuted November 1, 2020.
Photo: Koin.

Powell's Books has announced its unisex fragrance, Powell's by Powell's, per Fox12.

Related: Mutant Flowers: a Crowdfunded Fragrance Collection

The fragrance is said to capture the scent of books with subtle hints of wood and violet.

It will be available in a 1-ounce bottle packaged in a faux book for $24.99 and is available online. It is set to be sold in-store November 27, 2020.

Adobe Stock 401091452 Editorial Use Only

Ulta’s Muse Accelerator Spotlights Fragrance’s Next Generation

Mood-boosting and gourmand fragrances take center stage in Ulta's next innovation cohort.

Pexels Tima Miroshnichenko 7047605

Can Fragrance Help Cure the Loneliness Epidemic? Givaudan Innovates to Boost Belonging.

Scent can communicate presence, attentiveness and openness at a time when consumers are experiencing what the company describes as a “pandemic of loneliness.”

The Sephora launch introduces a tiered entry point: the full-size fragrances retail for $140, with $35 travel sprays and an $18 discovery set. The Villainelle and Painted Petals launch September 14, while Wild Cousin is slated to follow.

Anecdotes by Artists Brings Perfumer-Led Storytelling to Sephora With Sept. 14 Launch

Bath & Body Works Finds Growth Beyond Its Stores

The company expects the early return of its Gucci Beauty license to Kering to create a sales and profit step-down in FY28, but said it is developing measures to moderate the impact. These include accelerating core brands, expanding newer portfolio additions such as Marc Jacobs Beauty makeup and fragrances from Swarovski, Etro and Marni, and implementing a significant fixed-cost reduction program.

Coty Returns to Sales Growth in Q4 as Fragrance, Cosmetics and Americas Lead; Names Soraya Benchikh CFO

Coty said FY27 will focus on strengthening its core business, simplifying the portfolio and improving consumer engagement.

Luxury fragrance was particularly strong, with double-digit growth across the portfolio led by Le Labo, Tom Ford and Kilian Paris.

Estée Lauder’s Fiscal 2026 Results: Fragrance Leads a Broader Beauty Recovery

"Our One ELC operating model is increasingly enabling the entire organization to move at speed and with discipline.”

“Our community has always shaped what comes next for Sol de Janeiro, and their number one request was clear: they wanted the fragrances they love to last longer,” said Jordan Saxemard, chief executive officer.

Sol de Janeiro’s Intense Perfume Mist Bridges the Gap Between Mists and Fine Fragrance

The 90-ml Intense Perfume Mists will retail for $34, versus $26 for the same size of the standard mists.

Sheri Zarchy on Finding Fragrance Through Science, Chance and Persistence

ScentFest SF Makes a Big First Impression

More than 4,000 fragrance lovers, 100+ niche brands and a who’s who of perfumery converged in San Francisco for the inaugural ScentFest SF, signaling the growing appetite—and cultural momentum—behind independent and niche fragrance.

Fragrance is stepping out from the broader personal care ingredient mix with the launch of the Fragrance Zone at in-cosmetics Asia 2026, reflecting the growing role of scent in product differentiation, mood and self-expression across APAC.

Fragrance Gets Its Own Spotlight at in-cosmetics Asia

A new Fragrance Awards program will add a competitive element, with international fragrance experts judging innovations showcased in the Scent Bar and attendees voting for their favorites.

'[L]arger/international customers require compliance to foreign standards such as Leaping Bunny, EU standards compliance, etc.,' says Cohere Beauty's John Nolfi. '[T]he trend is more about being able to support 'clean' formulations with some data.'

Cohere Beauty Rides Fragrance Boom With Speed, Scale and Flexible Formats

Notably, the Cedar Grove site runs on 85% solar power, adding a sustainability angle to a fragrance operation designed for both flexibility and scale.