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Personalized Fragrance Brand Moi Launches

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Moi Fragrance offers customized fragrances through its subscription service.

MOI Fragrances by Maison Ethan Turner, a subscription and personalized fragrance service, has launched. 

Related: Rook Perfumes Launches NFT Experience

The brand offers users a new fragrance each season. Users can select the notes and scents that they would like to combine for a personalized signature fragrance.

MOI Fragrances is planning for its official brand launch party to take place on June 13, 2021 in Phoenix, Arizona at the Mick Brasserie from 2:30 p.m. to 5 p.m. MST. The event will include on-site fragrance creation for $100 or for registering for the subscription at $80 every 90 days.

MOI Fragrances is driven by sommelier and perfumer-in-training Ethan Turner as the
flagship brand of Maison Ethan Turner.

Turner, executive director, said, “My goal is to not only create fragrances, but to tell stories and to create art and technology. I want to meet people who want to change the ordinary things we do, in a profound way.” 

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