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Ninu Launches Smartphone Powered Perfume

Jan 15th, 2021

Hannah Fink

Ninu's smart perfume for her and for him. Photo: Ninu.

Ninu's smart perfume for her and for him. Photo: Ninu.

Ninu has debuted its Ninu Perfume, a smartphone controlled personalized perfume.

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With Ninu's app, the perfume and the scent are controlled with a smartphone. It uses AI to deliver fragrance suggestions based on your usage.

Ninu contains multiple perfume bottles inside, giving the user the ability to create their own custom scents with a push of a button.

It offers fragrances for both men and women, 100% vegan and uses skin safe tested ingredients.

Fragrance is stepping out from the broader personal care ingredient mix with the launch of the Fragrance Zone at in-cosmetics Asia 2026, reflecting the growing role of scent in product differentiation, mood and self-expression across APAC.

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'[L]arger/international customers require compliance to foreign standards such as Leaping Bunny, EU standards compliance, etc.,' says Cohere Beauty's John Nolfi. '[T]he trend is more about being able to support 'clean' formulations with some data.'

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Notably, the Cedar Grove site runs on 85% solar power, adding a sustainability angle to a fragrance operation designed for both flexibility and scale.

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According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute. The company says the platform has demonstrated conversion rates of more than 90%, compared with the typical 5% to 10% conversion rates associated with conventional fragrance retail.

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According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute.

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Created by Ugo Charron of Mane, Double Take opens with apricot and orange blossom before unfolding into a distinctive Sesame Milk Accord.

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The fragrance opens with fraise des bois, pear blossom and Green Mandarin LMR (sourced from Sicily and Calabria), leading into a heart featuring Cristalfizz, orange flower LMR, orris and jonquille absolute LMR—a deliberate nod to the narcissus note that defined the original White Diamonds.

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The perfumers focused on preserving the scent's unmistakable radiance while updating its olfactive signature.

Moroney said she spent more than 18 months developing the fragrance, describing it as 'fresh, effortless, and meant to be an everyday signature.' She also incorporated handwritten lyrics from her song You Shine onto the bottle as a reminder that 'the most beautiful things come from broken pieces.'

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The launch marks Valentino Beauty's first major prestige fragrance franchise since 2020 and pays tribute to the original Vendetta, introduced by founder Valentino Garavani in 1991. The new duo is positioned around the concept of 'us against the world,' celebrating emotional authenticity in an increasingly algorithm-driven culture.

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Rather than extending its existing gourmand Cheirosa numbering system, Sol de Janeiro has developed a distinct masculine sub-franchise.