Avon Announces Release of Eve Truth Fragrance

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The digital and advertising campaign will feature celebrity Eva Mendes.

Avon has announced the release of its latest fragrance, Eve Truth.  

Created by French perfumer Laurent Le Guernec, the female fragrance is a floral and fruity scent that features top notes of starfruit and pomegranate; heart notes of peony, gardenia and pink freesia; and bottom notes of velvet musk, amber and cedarwood. The fragrance will launch in Q1 2019 and will be supported by a digital marketing and advertising campaign, featuring celebrity Eva Mendes.

An Avon fragrance release

"The launch of Eve Truth is extremely exciting for our millions of beauty entrepreneurs and their customers because this really is a premium fragrance made accessible to everyone,” said Louise Scott, chief scientific officer at Avon. “We've worked with world-class perfumers and top-quality ingredients to create a beautiful scent that lasts."

Related: The Global Fragrance Market

Commenting on the launch, Tatiana Piccolo, VP global fragrance at Avon, said: “We have a tremendous opportunity to build market share further and improve brand perception as we develop compelling consumer propositions like Eve Truth, to build Avon's position as a global fragrance powerhouse."