On April 18, 2024, IFF announced the opening of a co-creation center in Wageningen, the Netherlands, enhancing its capabilities and facilities to drive research and innovation.
The center’s facilities are said to include advanced laboratory equipment, including a demo kitchen, application lab and innovation space where product concepts can be presented and tested. The space houses key IFF experts, including senior product designers and is designed to be equipped to support the creation of new flavors for culinary and sweet applications.
“This space brings us closer to our key customers, driving engagement, and enabling them to co-create with us on-site and in-person,” said Laurens Reiber, regional creation and design director, Europe, IFF. “Furthermore, the Food Valley is a thriving innovation ecosystem, and coupled with access to academia, we can now strengthen our collaboration on projects exploring the future of food. Our new co-creation center will help IFF deliver on its core goal of driving insights-led innovation to enable our customers to win. We’re hugely excited about the opportunities that lie ahead.”
