Fragrance > Fine Fragrance | Perfumer & Flavorist

As retailers increasingly look to combine personalization with measurable commercial performance, the Sephora Marbella activation serves as a real-world demonstration of how AI-powered scent matching can reshape the fragrance shopping experience while introducing consumers to new launches and best-selling scents.

AI Meets Gourmand Fragrance at Sephora Marbella With iRomaScents' Personalized Scent Discovery Experience

According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute.

Snif positions the fragrance as capturing 'sun-warmed fruit blossoms, sesame milk accord and woody musks' in a composition that draws attention before lingering close to the skin.

Snif Expands Ulta Beauty Partnership With Nationwide Rollout of Notewrks Men's Fragrance Line

Created by Ugo Charron of Mane, Double Take opens with apricot and orange blossom before unfolding into a distinctive Sesame Milk Accord.

'Our teams will kick off the transition in September,' Hieronimus said, adding that the company expects to launch its first Gucci products in early 2028.

L'Oréal Sees Gucci as Its Next Luxury Beauty Powerhouse, Targets Early 2028 Launch

Gucci represents a massive opportunity because the beauty business remains relatively small compared with the strength of the fashion house.

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Dossier Taps Former Coty and J&J Executive Stefano Curti as Executive Chairman

The fragrance opens with fraise des bois, pear blossom and Green Mandarin LMR (sourced from Sicily and Calabria), leading into a heart featuring Cristalfizz, orange flower LMR, orris and jonquille absolute LMR—a deliberate nod to the narcissus note that defined the original White Diamonds.

Carlos Benaïm Revisits White Diamonds With IFF's Natasha Côté-Mouzannar for a Modern Icon

Moroney said she spent more than 18 months developing the fragrance, describing it as 'fresh, effortless, and meant to be an everyday signature.' She also incorporated handwritten lyrics from her song You Shine onto the bottle as a reminder that 'the most beautiful things come from broken pieces.'

Takasago Perfumer Michelle DeFina Crafts Mineral-Floral Signature for Megan Moroney's Debut Fragrance, Calliope

The launch marks Valentino Beauty's first major prestige fragrance franchise since 2020 and pays tribute to the original Vendetta, introduced by founder Valentino Garavani in 1991. The new duo is positioned around the concept of 'us against the world,' celebrating emotional authenticity in an increasingly algorithm-driven culture.

Valentino Beauty Unveils Vendetta, First Prestige Fragrance Franchise in Six Years

Sol de Janeiro Enters Men's Fragrance With Cheiroso Cologne Mist

Rather than extending its existing gourmand Cheirosa numbering system, Sol de Janeiro has developed a distinct masculine sub-franchise.

Coty noted that it grew Gucci Beauty revenue by more than 60% since 2019, driven by franchises including Gucci Flora, Bloom, Guilty and The Alchemist's Garden, positioning the transaction as a monetization of value it helped create.

Gucci Beauty Changes Hands Early: Coty Cashes Out as L’Oréal Secures a 50-Year Luxury Prize

Coty is trading future Gucci revenues for immediate cash to strengthen its balance sheet and concentrate resources on owned and priority prestige brands.

Hagander points out that Microcaps' system is intended specifically to the skin, offering a much gentler alternative to alcohol. Furthermore, he says, skin care ingredients can be added to the system to evolve from simply 'doing no harm' to actively moisturizing the skin.

Inside Givaudan and Microcaps' Vision for the Future of Fragrance Delivery

The collaboration will initially focus on non-alcoholic fine fragrance performance.

The New Rules of Fragrance Growth: Jean Madar on Scent's Next Phase

"While we still expect healthy growth, we are in what could be considered a maturing growth phase which is different from the unprecedented expansion of a few years ago."

The activation also serves as a showcase for dsm-firmenich's expanding technology platform. Building on more than a century of floral innovation—from early breakthroughs such as Iralia, Wardia and Hedione—the company highlights how modern technologies including Firgood extraction, NaturePrint capture and the new captive ingredient Heliobliss are enabling perfumers to create more nuanced, sustainable and expressive floral signatures.

dsm-firmenich Uses Global Art Platform to Reframe Floral Perfumery and Spotlight Next-Generation Ingredients

Beyond traditional florals: discover revolutionary ingredients reshaping fragrance creation.

A Paris native, Salamagne's path to perfumery began unconventionally. Raised in a family of physicians, she initially pursued medical studies before shifting to chemistry, ultimately discovering her vocation at ISIPCA.

dsm-firmenich Elevates Marie Salamagne and Frank Voelkl to Master Perfumers in Rare Fine Fragrance Honor

Two legendary perfumers just earned fragrance's most exclusive title in eight years.

Behind AXE’s Strategic Return to Fine Fragrance with a FIFA World Cup 2026 Partnership

Global Cosmetic Industry speaks with Caroline Gregory, Global Brand Director of AXE/Lynx, on partnering with FIFA World Cup 2026, the launch and the return to fine fragrance.

Developed in partnership with IFF perfumer Andrew Everett and using a number of the company's key ingredients, Studio Rose centers on a simple philosophy: living life through 'rose-colored glasses.'

How Julia Rose Siegler Built a Fragrance Brand Around Life's Moments

The brand reflects the growing consumer appetite for fragrance wardrobes, emotional storytelling and identity-driven scent choices.

The new fragrance continues the momentum of the Cloud franchise, which launched in 2018 and quickly became a bestseller, earning Fragrance of the Year at the 2019 Fragrance Foundation Awards.

Ariana Grande Grows Cloud Franchise with New Cloud Aurora Fragrance

Following the success of Cloud Pink in 2023, Cloud has become Grande's top-selling fragrance line.

Visiting Patina's booth at WPC. Founded by artist-perfumer Sean Raspet and engineer Laura Sisson, the company is building a machine-learning–driven platform called Sense1 that models how molecules interact with human olfactory receptors. Its goal is to replace today’s language-based system of describing smells (like “floral” or “woody”) with a biological “code of smell” that can precisely represent and predict scent at the molecular level.

Editor’s Note: What I Learned at the 2026 World Perfumery Congress

The industry is adapting amid a rise in tech, ingredient innovation and a market boom.

'The not always knowing where a fragrance formula will evolve into continues to make the art of perfumery interesting,' says Thomas Siedel, senior perfumer at Agilex Fragrances.

From Accidental Entry to Creative Mastery: A Perfumer on the Art and Science of Fragrance

Thomas Siedel, Ssenior perfumer at Agilex Fragrances, reflects on his career.

The Ulta rollout follows the company's official launch on Amazon earlier this year and builds on its successful expansion into more than 1,000 U.S. college campus stores, signaling a deliberate shift toward an omnichannel distribution strategy designed to reach younger consumers and drive incremental growth.

Why Bath & Body Works is Accelerating Omnichannel Distribution With Ulta Beauty Deal

The Ulta rollout follows the company's official launch on Amazon earlier this year.